Life, 1914-09-10 · page 45 of 48
Life — September 10, 1914 — page 45: what you’re looking at
What you’re looking at
This Life magazine page (461) contains two main elements: **"One More Unfortunate" Fable:** An allegorical story where a Pitcher and Well converse. The Well dismisses folk wisdom ("old sayings are delusions"), claiming truth doesn't exist at its bottom. The Pitcher, ignoring warnings passed down through family tradition, visits too often and breaks. The moral satirizes those who reject ancestral wisdom or superstition, only to suffer the predicted consequences—suggesting that old sayings, however irrational-seeming, contain practical truth. **Schlitz Beer Advertisement:** Dominates the lower half. It defends brown bottles against "light bottles," claiming purity requires protection from light-induced decay. The ad positions beer-drinking nations as "strongest" and frames the brewing industry patriotically. The juxtaposition appears coincidental rather than intentional satire—the fable's theme about dismissing traditional warnings doesn't directly mock the beer industry, though both concern purity and trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘# Subsertbers each week receive this Chart revised to date, Effect of War in Europe on prices of com- modities, labor and invest- ments is constantly being anticipated for subscribers to Babson Reports. Eliminate worry. Cease depend- ing on rumors or luck. Work in accordance with a definite policy based on fundamental statistics. For particulars—which will be sent gratis—address Dept. L-3 of the Babson Statistical Organization Statistical Block. ‘Wellesicy Hills, Mase. ‘Largest Statistical Organization ofits Charecterin U. 8. mossy sides over the destruction of its friend. “I knew, of course,” mused the Well, “that it was bound to happen. It invariably does, I have no regrets for my own part. I tried to help my poor friend. But what astonishes me is this: How such brittle folk as that can fool themselves with the idea that some old saying is the cause of their downfall, when it is, in reality, all due to the substance from which they are made.” One More Unfortunate I was a beautiful day in summer, The Pitcher and the Well were having a conversation. “TI sometimes feel,” said the Pitcher, “that I never ought to visit you again.” “How singular!" mused the Well. “You must not, my dear friend, per- mit yourself to be influenced by such an idle fear.” “True,” laughed the Pitcher, “I realize, of course, the danger that lies in that direction. But far back in our family legends is a tradition that when one of us visits any Well too often it is at last broken.” “Nonsense!” said the Well. “ These old sayings are delusions. I have heard idle people say things about me that, for example, truth lies at my bottom. Nobody knows what truth is, any- way. As for my concealing it, you see, my child, how absurd such a thing is.” “Nevertheless,” said the Pitcher, “in spite of your generous reassurance, I cannot but feel that some day I shall come here once too often.” At this moment its handle was grasped suddenly by a hand, The hand slipped, and the poor Pitcher, falling upon the stone flag in front of the Well, was broken into a hundred Pieces. The Well, in spite of its usual cool- ness, found the tears trickling down its We extend the hand of warm fellowship to everyone who raises the pure beer flag. The brewing industry is one of the greatest in the world. The beer drinking nations are among the strongest. No one can afford to take chances with the purity of beer. That’s why the light bottle is condemned. It is insufficient protection from light— which starts decay even in pure beer. See that Crown is branded “‘Schlits"* e Brown Bottle he Beer... That Made Milwaukee