Life — September 10, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **an advertisement, not political satire**. It promotes Fatima Turkish Blend Cigarettes, made by Liggett & Myers Tobacco Co. The ad features a well-dressed man in a coat and cap with a hunting dog on a hillside landscape. The marketing copy appeals to affluent outdoor enthusiasts: "The man who loves Nature, who enjoys the hills and the open, finds FATIMA Cigarettes most acceptable and satisfying in their natural distinctiveness." The "distinctiveness" claim refers to the Turkish tobacco blend, which was marketed as sophisticated and refined compared to domestic American cigarettes. The outdoor hunting scene associates the product with masculine leisure and countryside pursuits. The price was 15¢ per package—premium pricing for the era. This represents typical early-20th-century cigarette marketing before health warnings existed.