Life, 1914-09-03 · page 6 of 48
Life — September 3, 1914 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes White Trucks manufactured by The White Company of Cleveland. The ad highlights that Standard Oil Company of New York recently purchased nine White 3-ton trucks, bringing their total fleet to 166 White trucks. The text emphasizes that major American oil companies "have always been firm believers in motor truck transportation" and have tested various truck types, but predominantly chose White vehicles. The advertisement claims over 270 White trucks operate for America's leading oil companies, positioning White as the preferred commercial vehicle manufacturer by quantity and value. The image shows a detailed technical drawing of a Standard Oil Company tanker truck—essentially product documentation rather than satire or cartoon commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STANDARD OIL CO. & In the Service of the Great Oil Companies HE recent purchase of nine White 3-ton Trucks by The Standard Oil Company of New York brings the total number of White Trucks now owned by the various Standard Oil Companies to one hundred and sixty-six. The large oil companies of this country have always been firm believers in motor truck transportation, and were one of the first great lines of business to use motor trucks extensively. Naturally, these companies have experimented with practically every type of truck, and it is especially significant that by far the largest part of their equipment consists of White Trucks. AT THE PRESENT TIME, MORE THAN TWO HUNDRED AND SEVENTY WHITE TRUCKS ARE BEING OPERATED BY AMERICA’S LEADING OIL COMPANIES. THE WHITE G COMPANY CLEVELAND BOTH IN QUANTITY AND VALUE OF PRODUCTION, THE LARGEST MANUFACTURERS OF COMMERCIAL MOTOR VEHICLES IN AMERICA comichooks com