Life, 1914-09-03 · page 40 of 48
Life — September 3, 1914 — page 40: what you’re looking at
What you’re looking at
This page contains two distinct elements: **editorial satire and advertisements**. **The Editorial Cartoon ("Good Intentions—Not Enough"):** Criticizes breweries for inadequate protective practices. The illustration shows a brewery interior with repeated warnings about light exposure. The satire argues that while brewers intend to produce pure beer, their use of light bottles defeats this purpose—light causes decay and "skunky taste." Schlitz beer is promoted as the solution, using brown bottles for proper protection. This reflects early 20th-century consumer advocacy concerns about product quality control. **The Advertisements:** Include Blue-jay corn remover (claiming to eliminate corns painlessly in 48 hours) and a small cartoon joke about a burglar who gets nervous when watched while working. **Historical Context:** This page exemplifies how Life magazine blended social criticism with commercial advertising. The beer editorial likely responds to Progressive Era concerns about food and beverage safety, predating modern FDA regulations. The advertisements reflect period medical practices and consumer goods marketing typical of the 1910s-1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Emergencies E are always ready with government aid in time of emergency, but we require to know more about some emergencies than about others, At time of flood and fire and earthquake, for instance, our minds work clearly. We can all see at once that destitute people, like all other people, need food and shelter and clothing. When, however, financial emergencies arise, although we are even more generous, our knowledge of the real necessities is very close to nil minus. The mere request of the bankers spells “open sesame” to the government treasury, and the distribution of the relief is left to them. Let us hope that the bankers will never betray our unquestioning confidence in them. Intentions-— Not Enough The enlightened public today demands more. It demands absolute protection. Every brewer tries to make pure beer and hopes it will be pure when you drink it, but— They send it out in a light bottle, and it’s the light that starts decay and develops the skunky taste. Schlitz goes to you in a Brown Bottle which protects the beer from light and keeps it pure and wholesome from the brewery to your glass. See that Crown is branded “‘Schlitz"" Order a Case Today Are Gone Every day, legions of people get rid of their corns with Blue-jay. This easy method now removes a million corns a month. You who suffer with corns do your- selves an injustice. Blue-jay will instantly stop the pain. And in 48 hours, without any soreness, the corn comes out completely. About half the people know this now. When a corn appears they put Blue~jay on it. ‘Then they forget it. In a couple of days they lift out the corn and bid it good-bye forever. You can't do that by paring corns. And you can't with old-time treatments. You may get relief for a little while, but the corns simply stay and grow. Try this modern, scientific way—the way now employed by physicians and hospitals. Get rid of the corn. It is just as easy, just as painless as the ineffective ways. Blue-jay For Corns 15 and 25 cents—at Druggists Bauer & Black, Chicago and New York Makers of Physicians’ Supplies Burglar: DOES 1T MAKE You NERVOUS ANYONE WATCH YOU AT WORK? “NOT LIKE ME. I GET AWPULLY NERV- OUS IF ANYONE'S WATCHING ME WHILE 1'M_ WORKING.” Se eames one NANI ENCTNNe eae aS A AN aa 2 rs