Life, 1914-08-27 · page 36 of 44
Life — August 27, 1914 — page 36: what you’re looking at
What you’re looking at
This page mixes brief satirical humor pieces with advertisements, typical of *Life* magazine's format. **"Our Foolish Contemporaries"** contains four short jokes: 1. **"Wise"**: A businessman ignores advertising, fails, then succeeds by advertising—mocking stubborn refusal of obvious solutions. 2. **"Attacking School System"**: A father, asked about an "equinox," confidently gives a nonsense definition (a mythical half-horse, half-ox creature). The joke satirizes parental arrogance and poor education—he teaches his child falsehoods while blaming schools. 3. **"Brave in Company"**: Married couple humor—the husband admits he only scolds his wife in public because he lacks courage when alone. 4. **"No Audience"**: A child claims bravery for not crying after falling, but admits he only acted brave because nobody witnessed it. The bottom cartoon (uncaptioned) shows a waiter serving two seated figures. The caption "He also serves who only stands and waits" (from Milton) appears to joke about service industry humility or obsequiousness. The page is primarily **advertising** for Chartreuse liqueur, Lilas de Rigaud perfume, and other products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
360 “IE RSEe: OUR FOOLISH CONTEMPORARIES aS A man who lives in our town Thought he was wondrous wise; He jumped into a business, But wouldn't advertise. And when he found his business gone, Ile tried a method s He started in to advertise, And got it back again. —Salt Lake Herald-Republican. GREAT BEAR SPRING WATER 50 cents the case of 6 glass stoppered bottles Attacking School System Smatt Boy: Father, what is an equi- nox? Fox Parent: What in the world do you go to school for? Don't you study mythology? An equinox is a mythical animal, half horse, half ox. The name is derived from the Latin “equine” horse, and “ox”, Dear me, they teach you absolutely nothing that is useful nowadays !—London Evening Standard, Sliced Oranges with a dash of Abbott's Bitters are appe- L Sample of bitters by mail, 2 cts. in stamps. C, W, Abbott & Co., Baltimore, Md. iced tizing and healthful Brave in Company Wire (ofter callers had gone): How dare you scold me before company! Hun: Well, you know, my dear, T don't dare do it when we are by our- selves.—Boston Transcript. LS FG, Cy Cheering the Patient The eminent physicians had been called in consultation, They had retired to another room: to discuss the patient's condition. In the closet of that room a small boy had been concealed by the Patient's directions to listen to what the consultation decided and to tell the pa- tient, who desired genuine information. “Well, Jimmy,” said the patient, when the boy came to report, “what did they say?” “T couldn't tell you that,” said the boy. “T listened as hard as I could, but they used such big words I couldn't remember much of it. All I could catch was when one doctor said: “Well, we'll find that out at the autopsy.’ "—Boston Record, Comfort Without Extravagance, Hotel Woodstock, New York Tue soldiers were dining and orderlies were hastening back and forth with pails of steaming soup. Wolscley stopped one of them and ordered him to remove the lid of his pail. The man obeyed promptly, and the general said: “Let me taste it.” “ But " began the orderly.” “ Let me taste it, I say,” exclaimed the general testily. “ Disgracefull” he exclaimed. “It's for all the world like dishwater.” “That's what it is, sir,” said the orderly, saluting gravely.—Character. CHARTREUSE THE SUPERB LIQUEUR: OF THE AGES UNVARYING IN CHARACTER UNSURPASSED IN EXCELLENCE THE MONKS’ FAMOUS CORDIAL At first-class Wine Merchants, Grocers, Hotels, Cafes BATJER & CO. 45 Broadway, New York, N. Y. Sole Agents for United States, The Perfume of Old-Fashiowes Gardens and Tender Memories ILAS DE RIGAUD is a_ fra- grance to be known and re- membered—a lovable, luring thing, haunting you with its suggestion of unforgetable memories, This exquisite toilet_powder carries just enough of the Lilas perfume to be irresistibly sweet, dewy-fresh, wholly desirable. so cents at all high-class Toilet Goods Departments. Also Lilas de Rigaud Extract, Toilet Water, Face Powder, Sachet Powder, Bath Salt. Send 1§ cents to Riker-Hege- ag West Fourth Street New “York, for sample of Liles de ‘Rigaud Extract, RIGAUD 16 Rue de la Paix, Paris No Audience Motuer: And so my little man didn't cry when he fell down, That was brave. Littte Man: There wasn't anyone to hear !—London Opinion. “HE ALSO SERVES WHO ONLY STANDS AND Warts”