Life, 1914-08-27 · page 2 of 44
Life — August 27, 1914 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Westinghouse Electric & Manufacturing Co.'s electric vehicle motor, published in *Life* magazine. The illustration at the top shows a procession of early electric automobiles, reflecting the period when such vehicles competed seriously with gasoline engines—likely the 1910s-1920s. The advertisement emphasizes the electric vehicle's advantages: compact design, simple controls (forward/backward lever), and reliability in various weather conditions. The text claims electricity is "the most flexible source of power" and positions Westinghouse motors as superior for both pleasure cars and commercial trucks. The company boasts 45 sales offices across America and worldwide representation. There is **no political satire or cartoon humor** on this page—it's straightforward period advertising for what was then cutting-edge automotive technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thersdiy. Antaat Subscript Entered at the Post Office at New Yorks, N. Yu. a8 Seco. 1 Five Dollars. single Copses, Tea Ceats, ‘Class Mail Matter, Price in England, Saapeace. Copyright In Regland and the Heitish Possesices. The Electric Vehicle and Its Motor Te electric vehicle is in a class by itself and the electric motor put it there. The electric motor is more powerful for its size than any other type of engine. Owing to its compactness it can be mounted in close proximity to the driving axle and there is hardly any power loss from motor to driving wheels. Electricity is the most flexible source of power known and the con- trol of the electric vehicle is simplicity itself. "To go forward you press a convenient handle forward. To apply the brakes you pall. the same handle backward. All natural motions. Westinghouse Electric Vehicle Motor has been designed to do for the motor car what Westinghouse Motors are doing for the trolley car and electric locomotive; to make it available for the severest use at an instant’s notice, and to do its work under all conditions of road and weather. All the experience of the Westinghouse organization in designing and building electric motors for every purpose has been brought to bear in working up this motor. The better electric pleasure cars and trucks : are now using the Westinghouse Electric vehicle i "\\ motor and control. To be sure.of getting the es very latest improvements in your electric, specify : Westinghouse Electric equipment. Upon your WESTINGHOUSE request, we will send you a list of electric pleasure ELECTRIC A : f ; oe cars and commercial vehicles equipped with ,_ - Westinghouse Electric motors. Address Dept. CV. Westinghouse Electric & Manufacturing Co. East Pittsburgh, Pa. Sales Offices in 45 American Cities Representatives all over the World