Life, 1914-08-20 · page 6 of 40
Life — August 20, 1914 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward product advertisement for the Chandler automobile, priced at $1,595. The page features a detailed technical diagram of the Chandler "Light-Weight Six" engine with labeled components (spark plugs, electric starter/generator, crankshaft, oil system, etc.). The accompanying text is a earnest sales pitch emphasizing the car's engineering features: precision manufacturing, enclosed wheels, innovative oiling systems, and superior design compared to competitors. The advertisement highlights durability (claiming 15,000 miles per gallon of gasoline efficiency) and appeals to affluent buyers seeking quality craftsmanship. This represents typical automotive advertising from the early 20th century, when manufacturers marketed vehicles as engineering marvels to justify premium pricing to potential customers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Its Marvelous Motor Makes the CFANDLER $599 LIGHT-WEIGHT SIX A Really Great Automobile |SeparateE lectric| Starting Motor SeparateElectric Generator ‘and cam shafts, Cl finin constant spray ofall Gast aluminum motor base extending solidly from frame to frame, giving rigi ity to engine mounting—providing ped- estals, cast integral, for magneto, pump and generator, and obviating necessity igedtrty, rattly sheet metal drip pan Other Chandler Motor Features: Oiling system completely contained, within the motor. No outside piping. Oil pumped from main reser- voit into reservoirs above all main bearings, into chain compartment and thence into every working part. Individual oil trough under each connecting rod. Fly wheel completely enclosed. Instant accessibility of all arts. “Cylinders and water eads finished in pearl gray enamel with alumi- num and nickel fittings. picture, motor. The Chandler weighs only 2885 the. fully equipped. It 5 re 16 miles or more cline, 700 ml lee ees per ea gallon lo of Crank shalt sapeeglly ni No Ameries on high. ossesses: saeicend sean high-grade feature found pecine rod bearings extra oak igh-priced sixes. MAYBE you have had in mind two or three cars, some one of which you planned to buy this summer. Now what was it that led you to set aside for later decision these two or three cars? Was it the large number of them you see on the street? Was it the story of tremendous production? Was it the shape of the hood and the lines of the body? Was it the upholstery and finish? The Chandler has all these qualities. There is no car more anything like its price that is more handsomely upholstered and marvelous motor that you cannot get in any other car. ‘What makes a car a source of real pride, or perhaps of annoyance? The motor! Consider the motor first, then, in choosing your car. Consider the Chandler motor. Chandler owners all say it is a really mar- velous motor, Chandler dealers all say the same. Engineering authorities say the same. And—this {s important —it is the exclasive Chandler design and Chandler make. Itis nota common stock design motor found in diferent makes of cars. ‘You cannot get it in any other car, We have been building six-cylinder cars and six-cylinder motors for eight years. We know six-cylinder construction. Isn't it only reasonable that knowing how to build six-cylinder motors, we should also know how to build the rest of our car equally well? The answer {s found in this: We have built Chandler reputation ad ea cess to a point demanding al production of thessands of single mechanical weakness has developed in this car. Not 7a but of praise has been heard of the comtort and of the Chandler, and the Deauty of its design and finish. aceful, more beautiful in design. None at nished. But, beyond these qualities, it has a The Chandler pioneered the way in the light six field. It proved that a high-grade six of moderate size could be built to sell for less than $2000, A whole host oflight sixes followed. More are following now. And still they come. But what of the motors? How many are the builders’ exclusive design? The Chandler has made good everywhere. And because, first of all, under the hood there {s a marvelous moter. ‘The profit-sharing price for the new 1915 models seems almost Impossible but it’strue. Touring car or roadster $1595. Por Fall delivery handsome lim- ousine, sedan, coupe and cabriolet. There is a Chandler dealer in and towns, Get in touch with th fe Thos oclect you don't k Chandler dealer ft. Then select your car. If you don't know your once for catalog and booklets, and we will try to arrange for you a thorough demonstration. principal city and man: smaller, cities CHANDLER MOTOR CAR CO., 708-738 E. 131st Street, Cleveland, Ohio New York City Office, 245 West 55th Street—Cable Address, Chanmotor ILLEGAL PLD LEE OL IIL ND REALE MES PLEA