Life, 1914-08-20 · page 38 of 40
Life — August 20, 1914 — page 38: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Main Advertisement (Budweiser):** A thinly-veiled political advertisement disguised as historical commentary. During Prohibition-era debates, the ad invokes Leif Ericsson and Scandinavian heritage to argue that beer-drinking is "ancient heritage" and that Scandinavian immigrants—presented as model citizens and liberty-lovers—vote against Prohibition. The ad directly links beer consumption to patriotism and personal freedom, positioning Prohibition as anti-liberty legislation. **"No Halfway Measures" Editorial:** A critique of Dr. Goldwater's health crusade against patent medicines and fraudulent health products. Life sarcastically questions whether he should extend his reforms to include mandatory vaccinations and medical inoculations, which the writer suggests "do more harm than good"—reflecting anti-vaccination sentiment common in that era. The page also includes book reviews and a perfume advertisement, typical magazine filler.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= aed ahi > oo fa A = Leif Ericsson—ThéDiscoverer of America HE FIRST WHITE MEN to tread American soil were Leif Ericsson and his sea-dashed Viking crew. This was nearly a thou- sand years ago, when the Scandinavian peoples ruled the seas and held the secrets of Doyen: The history of the fair-haired, liberty-loving sons and daughters of Sweden, Norway and Denmark 1s rich in song and story. We have millions of these splendid folk in our own land, and wherever the standard of Liberty EHAicwan ie dhe has been raised they gam are found in the front rank. bravely fighting for the Right. Better -=) citizens or greater lovers of Personal Li are unknown. For cen- turies our full-blooded Scandinavian brothers have been moderate users of Barley-Malt brews Who can truthfully say it has injured them in any way? Itis the ancient heritage of these peoples to revolt at Prohibitory Laws, and their vote 1s registered almost to a man against such legislation For 57 years Scandinavians have been drinkers of the honestly-brewed beers of Anheuser. Busch. They have helped to make their great brand BUDWEISER exceed the sales of any other beer by millions of bottles. Seven thousand, five hundred men, all in all, are daily re- uired to keep pace with the natural public demand for judweiser. ANHEUSER-BUSCH ST. LOUIS, U.S.A. y Bottled only at the home plant. No Halfway Measures R. GOLDWATER, of the New York Board of Health, has started upon a crusade D against all patent medicines, decoctions, drinks and other articles intended to be taken as medicine. This is laudable, but does it go far enough? And will its purpose be accomplished? To do it in the right way, Doctor, you should begin by educating the people who buy these medicines and drinks, They are a party to the fraud. And why stop at patent medicines? Why not include those who insist upon vaccination and false operations and various inoculations, most of which, after they have had their brief day, are demonstrated to do more harm than good? THE SNIPER Books Received The Sheep Track, by Nesta H. Web- ster, (E. P, Dutton & Co, $1.40 net.) An Armenian, Princess, by Edgar James Banks. (R. G. Badger Co. Bos ton, Mass. $1.25.) Telling the Truth, by William Hewlett. (Duffield & Co. $1.25.) Oscar Wilde and Myself, by Lord Al- fred Douglas. (Duffield & Co. $2.50.) The Rousing of Parkside, by William Ganson Rose. (Duffield & Co.) At the Shrine, and Other Poems. by George Herbert Clarke, (Stewart & Kidd Co., Cincinnati, O. $1.25.) Children of the Dead End, by Patrick MacGill, (E. P. Dutton & Co. $1.35.) Oh, James! by Hl. M. Edgington. (Lit- tle, Brown & Co. $1.30. The Vanished Messenger, by E. Phillips Oppenheim. (Little, Brown & Co. $1.30.3 Iceland, by W. S. C. Russell. (R. G. Badger Co:, Boston, Mass. $2.00.) ACHIEVED LINSTANTANCOS HI) utteaae at [CLASS DEALERS EVERY WARE