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Life, 1914-08-13 · page 37 of 40

Life — August 13, 1914 — page 37: what you’re looking at

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Life — August 13, 1914 — page 37: Life, 1914-08-13

What you’re looking at

This page combines advertisements with satirical commentary on early 20th-century American medicine and social concerns. **Main Satire: "Regulate the Political Doctors"** The piece critiques the medical profession's demand for autonomy while simultaneously controlling citizens' bodies. It sarcastically proposes counter-regulations: mandatory physician re-examination every five years and prescriptions in plain English rather than Latin. The satire highlights medicine's rapid changes—treatments announced today denounced tomorrow—suggesting doctors lack the authority to regulate public health they claim. The piece attacks what it calls the profession's self-serving "pro bono publico" (for the public good) justification while resisting accountability themselves. **"Vulgarity" Section** A brief essay distinguishing between accidental and deliberate vulgarity, noting that in America, success often requires it. **Advertisements** The page includes luxury perfume ads (Lilas de Rigaud, Evette-Houbigant) and a Pears' Soap ad emphasizing skin purity—contrasting sharply with the page's skepticism of medical authority. The satire reflects Progressive Era tensions over regulation and professional expertise.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ek jl get ag Thre Perfume of Old-Fashioned |} Gardens and Tender Memorves ILAS DE RIGAUD is a_ fra- grance to be known and_re- membered—a lovable, luring thing, haunting you with its suggestion of unforgetable memories. This exquisite toilet powder carries just enough of the Lilas perfume to he irresistibly sweet, dewy-fresh, wholly desirable. 50 cents at all high-class Toilet Goods Departments. Also Lilas de Rigaud Extract, Toilet Water, Face Powder, Sachet Powder, Bath Salt. Send 15 cents to Riker-Hege- man, 352 West Fourth Street, New York, for sample o| Lilas de ‘Rigaud Extract. RIGAUD 16 Rue de la Paix, Paris “WRITE ME AS ONE WHO LOVES HIS FELLOW MEN” EVETTE- nousicanr ‘The newest creation of Houbigant, master of perfumes—seductive but spiritwelle— > richly alluring but innocent of sensual ap- peal— pronounced, original, distinctive. Your perfumer has it or will get it Send for Small Sample Bottle, 20c PARK & TILFORD, Sole Agents, NEW YORK _ Whi think of WANTED—AN IDEA! fi 2,80 ef to patent! Protect your id Bay bring you wealth. Write for ” Needed Javentio low tn Get Your Patent and Your Money.” RANDOLPH & CO. Patest attorneys, Dept, 128, Wasblagton, .C, Regulate the Political Doctors “ Paternalism is the watchword! Regu- late everything and everybody! “Very well! While we are about it, let's regulate the doctors. The medical profession has never been noticeably coy or diffident about trying to control every- body in sight, always basing its pleas on the pharisaical argument—‘ pro bono publico’. If the common people are to be examined, diagnosed, quarantined, isolated, drugged, dosed, treated, vac- cinated, serum-ized, and cut up, by men who claim to be competent, it might not be considered unreasonable for the regu- latee to ask the regulator to show his credentials, “As a starter, how would it do to pass a law compelling registered physi- cians to be re-examined every five years? What a row that would make! How the medical journals would froth! “Nevertheless, there are reasons enough for the bill, Medical theorics and practice are changing, not every five years, but every five days, Cures for cancer, treatment for tuberculosis, new serums and vaccines are announced by the profession to-day, only to be recalled or denounced to-morrow. If the doctors insist on their right to control us, are we too audacious when we ask them to furnish evidence that they are familiar with the up-to-date medical hallucina- tions, and that they know enough to regulate us according to the latest guess? “Tf that isn't enough, let's try a law requiring physicians to write their pre- scriptions in plain English, instead of the customary hog-Latin. That might reduce the death rate considerably, be- sides making it easier for the drug clerk to distinguish between an order for epsom salts and a call for paris green. It would also give the patient a pretty fair idea as to just how thor- oughly he was being done!” —Medical Freedom, Vulgarity VuLcarity comes easy to some. It can only be achieved by others through painful effort. Some people are embarrassed by their own vul- garity, without knowing the reason. This is because they have acquired such familiarity with it that they do not perceive how it works. Others pursue it consciously, recognizing that—especially in America—they could scarcely be successful without it. Suc- cess without vulgarity is necessarily limited. It can be appreciated only by the minority. The majority, experienced in vul- garity, demands it from those it raises, Therefore, to be properly and persistently vulgar is necessary to satisfy the broadest ambi Complexions are often ruined by the use of common and impure toilet soaps, which make the skin coarse and destroy its natural colour, whereas they are main- tained in their full beauty, and Saved by the use of PEARS. The reason is not far to seek. PEARS isthe true emollient, of complete purity, and of the highest quality in every component. Every touch of it is beneficial to the skin. Pears’ Soap The Great English Complexion Soap comicbooks.com