Life, 1914-08-06 · page 40 of 40
Life — August 6, 1914 — page 40: what you’re looking at
What you’re looking at
This is primarily a **luxury car advertisement**, not political satire. The page promotes the Pierce-Arrow Motor Car Company (Buffalo, New York) in *Life* magazine's August 6, 1914 issue. The advertisement uses decorative Art Nouveau-style illustrations showing wealthy figures—well-dressed women and men in formal attire—exiting elegant buildings and using the automobile. These images signal the car's association with affluence and convenience. The text emphasizes the Pierce-Arrow as a "necessity" for its owners due to superior service and reliability, positioning it as a status symbol for the wealthy. The timing (1914, early automotive era) reflects when automobiles were luxury goods for the elite, not mass-market transportation. There is no apparent political satire here—this is straightforward aspirational advertising targeting *Life's* affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
August 6, 1914 TERME = PIKRCE- ARROW The Pierce-Arrow Car has becomea necessity to the man who owns one, because the perfection of its service leads him to depend more and more uponit. Itisnotacar of allowances and exceptions; it is a car that offers con- venience almost beyond the power of words to express. TT \ <7] THE PIERCE-ARROW MOTOR CAR CO. 5, i § BUFFALO NEW YORK r y ee Ee