Life, 1914-07-30 · page 6 of 40
Life — July 30, 1914 — page 6: what you’re looking at
What you’re looking at
The main content features a Federal inner tube advertisement using a humorous sales pitch. Two men in early 20th-century dress examine an inner tube, with one praising its "valve reinforcement." The ad emphasizes Federal tubes' superior construction and durability compared to competitors. The right column contains "Following Fiscalization"—a satirical dialogue between a Man from Mars and a young New York Observer about railroad editorial disputes. The Mars visitor struggles to understand why different editorial writers contradict each other on railroad rate increases, highlighting the absurdity of conflicting expert opinions on complex economic policy. The "Passing of the Bookworm" section laments the disappearance of quality used bookstores, suggesting cultural decline. The page is primarily commercial advertising mixed with light satirical commentary on journalism and commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
170 “This is the best inner tube I ever] used. Notice that valve reinforcement.” Double-Cable- Exclusive Federal Tire Construction & I EDERAL Double- nner Tubes F “Gableliase con THOUSANDS of ‘experienced motorists are see oue: wariae ie 7 of the same opinion as the man in the tire expense. picture. They have found high quality and This new construc: several distinctive points of superiority in Fed- era reac ea eral Inner Auto Tubes. cu cil ag 8 ald The valve reinforcement on Federal Tubes is a broken fabric just marked improvement. It is not cemented to the above the rim, tube- tube, but vulcanized integral with the tube. It pinching, and the 2 break aw (anger of tires slip- cannot work loose, break away and cause a leak. ping off their rims. i Federal Tubes are made of pure para rubber, The double cables. the finest quality, and built up layer by layer. imbedded in a soft Th heavy 1 tobedded ola eager hey are heavy, seamless and flawless. They of the tire, anchor the never stretch out of shape. tire firmly to the rim, d Buy inner tubes with as much care as you do id the bead-fill Pe ae pad casings. Use Federal and get Extra Service. into the sidewall as FEDERAL RUBBER MFG. CO., Milwaukee, Wis does & tere share ) Branches, Distributors and Service Stations in all pointed bead-filler. ~ Principal Cities. Dealers Federal Tires are made Sry everywhere. in straight call and quick ‘ detachable clincher and regular clincher types. All , Plain and Rugged Treads. Passing of the Bookworm HERE do not appear to be so many good second-hand book stores as there were. Some of the best ones in New York have gone out of business. It is rare to find a good one in any of the cities of the second and third magnitudes, A second-hand book store was a place where at one time only first-class books could be obtained. If the dealer, by any chance, had recent books on sale, it was with an apologetic air that they were displayed. Bookworms of the old generation are going out, if they indeed have not already passed. What has become of them? Are they going to moving pictures, dancing the tango or riding in second-hand motor-cars? God forbid! Following Fiscalization TH Man from Mars came upon a well-dressed young fellow of average intelligence who was trying to decipher an editorial in the New York Obscurer, “Why do you knit your brows so tensely, my good fellow?” inquired the Man from Mars. “Tam trying to make head and tail of this argument for increased rates on the railroads,” replied the youth, starting to re-read the editorial from the beginning. “And is the question so difficult?” “It must be difficult. Every editorial writer has a different opinion about it, but as none of them seems to know what he’s talking about, and as each edi- torial is more nebulous than the others, the more I read the more confused I become.” “Can you explain to me the result of your investigations thus far?” re- quested the Man from Mars. “T can try,” responded the young fellow heroically. “ As I make it out, the railroads have just passed through a most remarkable and unprecedented period of fiscalization, or high finance, in which great combinations have been made and watered stocks have been scattered about and excessive bond issues have been put out; all entailing exorbitant fixed charges on these great transportation properties. And in order to make these securities salable in the market at a high figure, they adopted the policy of letting the prop- erties run down and of paying out divi- dends that weren't earned.” “And what is proposed now?” queried the Man from Mars. “Tt now seems that they have reached a point where the properties can no longer be neglected without going to rack and ruin altogether, and so the only way the railroads can con- tinue to pay dividends they haven't earned is to get more money from the public in the way of increased rates.” : Snug Shirt— STYLE A—rasteNs STYLE C—one clase AROUND LEQ, 800 FOR SOCK, 80° “TIGHT GARTERS MUST BE REMOVED” Excerpt Amer. Jour. Clinical Medicine, Juse lemue ba A SHIRT GARTER CO. 777" Cotambia, Ten