Life, 1914-07-30 · page 38 of 40
Life — July 30, 1914 — page 38: what you’re looking at
What you’re looking at
This page combines a philosophical essay on memory with fashion advertising and product promotions—typical of Life's mixed-content format. **Main Content:** The "Memory" essay presents satirical observations about human nature: memory enables liars, prevents worry (since we forget bad experiences), and constantly updates itself as new facts replace old beliefs. It's light philosophy with a cynical edge about human nature and self-deception. **Advertisements:** - **Dixon's Graphite Lubricants**: A straightforward product ad for car/boat maintenance - **Vogue Fashion**: Describes an haute couture dress from a Paris garden party, featuring velvet basque styling—typical aspirational fashion coverage - **"Eat and Grow Thin"**: A diet book advertisement, reflecting 1920s-era weight-loss trends - **Eugenics image**: The figure labeled "Down Among the Dead Men" appears to reference eugenics pseudoscience, reflecting troubling contemporary attitudes The page reflects 1920s American consumer culture, fashion obsession, and commercial values mixed with the period's darker scientific enthusiasms.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7 ESTEELE! Memory EMORY is that faculty of the mind which enables us to know that we have If you use ordinary ase forgotten something. Without memory there would be no history; hence no and oil in your car and forget fiction. y es Memory furnishes the only background for liars that is needed. It enables many to look after them—Good people to labor under the continuous illusion that there.is a past, when; in’ reality; there is Night! 4 nothing but a present. Without memory there would be no worry, because worry is fear for the future, DIXON’ / based on recollection of what has happened—usually to some one else. < Memory enables us to store our minds with uSeful facts—until they are proved ° . | to be wrong by other useful facts which in turn take their place. Graphite Lubricants ; you put in at rare intervals and forget them altogether. Equally good for motor cars and motor boats. A new Paris model from Write for the Dixon Lubricating Chart. VO (GUE. XOX Estadtished im 1827 DON IHE Paris editor de- scribes this smart new model: “The prettiest frock of the sea- son, one of thé velvet basque models, was wom at a small garden party inthe Bois. ‘The wrinkled basque of black velvet hooked invisibly in the back, and in front opened at the neck in a very pleasing - way. “The underskirt of black satin was veiled by a mist of sheer white tulle in three tunics. A black velvet cano- tier devoid of trim- ming and a parasol of King’s blue vel- vetaddedindescrib- able chic to this costume.” ODELS ‘of this wince exceedingly smart MLISOM HOOVaRD moyen age type, DEAD MEN” | selected from the best de- = ——— signers, appear regularly THE WAY TO REDUCE WEIGHT ]} teres a oath my oues Eat and Grow Thin||| swiss rerolucd in pattern form. is a book of advice, recipes and menus, in which all fat-making foods are avoided. At any bookstore, $1.00 net. Mailing weight, 14 oz. FP E. P. DUTTON & CO, The August Ist Vogue is now on sale at all newsstands Publishers, 681 Fifth Avenue, New York | + comicbooks.com