Life — July 23, 1914 — page 40: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: COLGATE’ TALC POWDE July 23, 1914 ROM the time mother selected your talc powder until now, when you are choosing your own—there is alwaysa Colgate Talc for you. Colgate’s has been a standard Tale Pow-, der for years—“Safest and best for you and your children.” Our Baby Tale, like baby himself, is new—and welcome. (See the new blue box—below.) It is a real boric powder from exactly the same formula as our other t2lc powders, except the perfume—which is less pronounced and may be preferred for the nursery. There is wide choice in our eight de- lightful perfumes— TINTED ECLAT MONAD VIOLET VIOLET LA FRANCE ROSE DACTYLIS CASHMERE BOUQUET BABY TALC AND UNSCENTED For hands and face—after the bath and before the dance to keep the skin cool (it will smooth the dancing-floor too, if no wax is handy). Colgate’s Talc is found wherever Toilet Articles are sold. A dainty trial box will be sent for four cents in stamps. Introduce the_man-of-the-house also to Colgate’s Tale. He will find it a “finish” to the perfect shave which he obtains with Colgate's Shaving Stick. COLGATE & CO. Established 1806 199 Fulton St. Maters of Cashonere Beugurt Suap—lusurious,