Life — July 23, 1914 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

La Ap By 155 x Pp 3 Be Be o a a BY bs 2 3 BS 2 3 4 Be =» & ee S Pa E & > By Bg 3° at 3 D4 Pg és Es & s es A new Lozier; a real Lozier; a big Lozier; a light Lozier—and for $2100 New—from roof to tires—our latest series Four. And Big—bigger in body room than those famous “Big Fours and Sixes” we built in 1911 and 1912. Seating seven—or five passengers in great comfort—allowing plenty of space per passenger. Bigger than the “Big Six”—the last word in luxury—yet lighter, this Four, by some 700 pounds. You know all too well what 700 pounds less weight will mean in tire bills, not to mention kindred savings in gasoline and oil. We say “a Real Lozier” to correct the possibility of a mistaken impression. This low price of $2100 might be understood to indicate a departure in some measure from the standards of ability set by our $5000 and $6000 cars. Not so—every- thing that threw undying glamour around the great name and a great phrase, “The Choice of Men Who Know,” is here in abundance. Quantity production, and a consequent reduction in manufac- turing over-head, allows us to offer you this new Four—a real Lozier at $2100. The old time Lozier power—and at $2100. The old time Lozier vim and snap—and at $2100. The old time Lozier safety—the safety that today brings famous racers to the Lozier factories to buy Lozier parts to install in their various cars—this old time safety—and at $2100. The old time Lozier finish—the embellishments that lend a rich- ness to the cars as years go by—and at $2100. New Refinements Long stroke, vibrationless, en ‘bloc Quick-acting side curtains motor; bore 4% inches, stroke 6% Silent chain engine drive inches—wonderfully economical in gas and oil consumption Four-speed transmission with direct drive on third speed Tungsten steel valves Gun iron pistons Chrome-Silico-manganese springs New Top—can be operated by a woman LOZIER MOTOR COMPANY, Tire Pump—motor driven Electric headlight dimmers Instant locking rear tire carrier Gray & Davis electric starting and lighting system Corrugated hard wheel Full seven or five-passenger body with disappearing seats 36x 4%-inch tires rubber starting The old time ability to stay good—to run year after year—year after year and grow sweeter with age—and at $2100. The old time easy riding properties that come through spring alloys, which are one of the secrets of our business—easy riding as of yore—and at $2100. A body that retains its newness—paint that stays fresh—uphol- stery that does not flatten down, sag, become bunchy, or wear out—and at $2100. A heat treated frame—highest quality wood wheels—steering mechanism built in its entirety in the Lozier factories—a pressed steel gasoline tank made of one piece of metal and tested under enormous air pressure—and at $2100. A four-cylinder Lozier motor—built by our own workmen in our own plants—designed by our own engineers—and tested six times by our own experts before it leaves the factory—and at $2100. Everything considered, isn’t this‘the car for you? You may have thought of paying less—it will pay you to pay more and get this real Lozier for $2100. Or perhaps you thought of paying more—if so, stop, investigate. Perhaps you can get the car you want for a smalle~ price —for $2100. UNLESS you are one of those so biest with worldly goods that you can live in the realm of the highest luxury and possess a good Six—a Lozier Six at $3250. You can have your demonstration in the Lozier car of your choice, either the Four at $2100 or the Six at $3250. May we send you catalog giving full description and interesting details of this four-cylinder Lozier—also the name of the Lozier dealer near you? Light Four $2100 Light Six $3250 DETROIT, MICHIGAN pc aoa ia ia cocoa ea a aul ack eat ck cag ook cack ecb aoc € € @ or stestestasta ste ste fasta cfestastactestacte sfestactestests festa cfestests ctectestostests cestestectectestesteste tectestactectactecteste ct sfestactestastes