Life, 1914-07-16 · page 6 of 40
Life — July 16, 1914 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a Locomobile Company of America advertisement for their automobiles, appearing in Life magazine (page 90). The decorative Art Nouveau border frames text emphasizing that a car—like fashionable dress—reflects the owner's status and taste. The illustrated vignettes at top show well-dressed passengers, suggesting the Locomobile appeals to wealthy, stylish consumers. The advertisement highlights luxury features: electric start, locking doors, and refined styling. The detailed side-view illustration showcases the vehicle's elegant proportions and engineering. This represents early 1900s automotive marketing targeting affluent Americans, positioning the Locomobile as a status symbol combining mechanical innovation with aesthetic sophistication—paralleling high fashion as markers of social distinction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eb llr oe AN A HANAN eA Ey BES MODES &® “AND ®& MOTORS Distinction in Her Car, as in Her Dress, is para- mount in importance. To use the Car that is Smart as well as Reliable, is the anost Lasting Satisfaction. The owner of the new Locomobile enjoys a superior Satisfaction and knows Motoring at its Best. The Vogue of the New Locomobile is due to its Style, to be viewed not only in its advanced lines, but in its Luxuries, Conveniences—its 105 Refinements. & Si oes Touch a Button to Start ‘The First Electrically Locked Car Left Drive, Center Control One Man Top, with New Features Low, sweeping Lines Pure Stream Line Effect Exclusive Upholstering Standard and Parisian Bodies THE LOCOMOBILE COMPANY OF AMERICA BRIDGEPORT, CONNECTICUT National Branch House System RPDS OT po na RTA TT ans i é IO SS ———=———. Sti kK AMM TT mT comicbooks.com