Life — July 9, 1914 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

important matter of nourishment, is it not true that for many years now the milkman has been silently usurp- ing the place once occupied by mother? How many babies all over the country now depend upon the milkman for their daily bread, when mother was the one who used to supply it? Every milkman should be known by the cows he keeps. It would then be established beyond peradventure that he does not lead the adulterated life. Let Us Praise Milkmen! HY should milkmen be abused? For many years now in the columns of the press and comic papers these gentle creatures have been held up to an undeserved contumely. They have for so long been associated with pumps, rainstorms and chalk cliffs that all semblance of the real milkman has \ been lost, Let us make at least an if : honest attempt to restore them to their Eyre af \ \ rightful place. f / te Dortt expose From the very nature of their call- a i This Beer to ing milkmen are obliged to lead lives s. : of alabaster purity. They have to tH Light get up so early in the morning that . they cannot sit up late the night be- fore. We do not see groups of milk- men lounging around tables in popular ., . cafés drinking highballs, No milkman A Beet ta 2 light Bottle can afford to do this, because it re- quires a steady hand to place method- ically on the back stoop of half a = Keep this hundred domiciles early — morning i groups of milk bottles, No milkman i & \ cover on worthy of the name plays poker or = Ca WwW dances the tango. = And reflect for a moment upon the accumulated strength of character ac- % e | guired by every milkman who succeeds 1s e in getting up every morning before : sunrise. Most of us shameless crea- ourselves down to breakfast in time : Light starts decay even in pure beer. ee ele ee Any beer in a light bottle is exposed to danger of impurity. Why should you risk this decay? Why should any brewer ask you to? Schlitz Brown Bottle keeps out light and protects the purity. No skunky taste in Schlitz. Get See that Crown is branded y e in Brown Bottles “Schlitz Order a Case Today The Beer - foDog: HE MUST HAVE SOME PEDIGREE Wh) 18 comicbooks.com