Life — July 9, 1914 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HUDSON Six-40 For 1915 The Model Car ™ The HUDSON Six-40 for 1915 comes, we believe, pretty close to your model car. It reveals all the latest refinements. In big things and little, you will find it the typical modern car. Most of you, for ten years, have watched Howard E. Coffin develop new standards in motor car designing. And his every jnnovation has led ‘doer to’ yatir ideals, The new-model HUDSON is the fruition. He and his 47 engincers have devoted four years to it. Men recognized it instantly as the coming type of car, and they ordered last year 3,000 more than we could build. Premiums as high as $200 were offered to obtain it. Now comes the 1915 model with 31 refinements. We have trebled our output to cope with demands, and that lessens our cost $200 per car. So last year’s price of $1,750 is this year reduced to $1,550. Men’s Changed Desires Once the ideal was an oversize car, big, impressive and powerful. Now modest size is wanted. This HUDSON Six shows 47 horsepower—enough for any requirement. The 123- inch wheel-base gives ample room for the two extra tonneau seats. Once the finest cars were heavy. But This Year this Six costs you but $1,550. Three years ago, not a Six was built to sell at less than twice that. New Artistic Features We have gained as much in luxury and art. Compare this exquisite HUDSON Six-40 with the cars of two years back. Note the flowing, unbroken lines, the excellent body finish, the hand-buffed upholstery, the invisible hinges—the countless touches which show infnite pains. This car looks the thoroughbred. You will find none hand- somer, none better equipped, none with more comforts and conveniences than this. The Highest Type The new HUDSON Six-40 in no way whatever sacrifices ideals to price. It is what we regard—what Mr. Coffin regards —as the highest type of a modem car. In quality, beauty and equipment there is no way to excel it. In size and power it accords with present demands. Its lightness shows the finest materials and the highest skill in designing. This is our masterpiece. The price is all the best need cost when built in enormous lots. If your tastes and your tendencies accord with the times, this is the car you'll men knew less then about proper materials, | Some 1915 Features want. For there is not, on these lines, a and less about designing. Here is a car, as] Two disappearing tonneau seats. staunch as heavy old-timers, but weighing | Gasoline tank in dash. Extra tires ahead of front door. *OneMia” top wih quikadjutny 2,890 pounds. By better materials and greater skill, we have saved you the weight Ciftains atiiched, of a car-full of people. Yet we have even] Dimming searchlights. All wiring in metal conduits. . 5 Both lights and ignition lock. Once, in the best cars, operative cost Even better carburetion. was extravagant. Few men could stand the Automatic spark advance. Tubular propeller shaft. See ie dante lghing’ and | The HUDSON Six-54 sells for $2,350. added strength. tax. Here, by matchless lightness and a new- type motor, we have made it very small. ignition system. Once the desirable cars were costly— | Wider seats—higher backs. way beyond the reach of the many. Today, single rival in sight of it. Phaeton, seating up to 7 pas- sengers, $1,550 f. o. b. Detroit. Standard Roadster, same price. New Hudson Six-54 We build this same model with a larger engine and a 1 35-inch wheel-base. It is for men who still want big, impressive cars, and who want the HUDSON features in them. Hudson dealers everywhere have these new models on show. Go see them, New catalog on request. HUDSON MOTOR CAR COMPANY, 8043 Jefferson Avenue, Detroit, Mich. comicbooks.co