Life — July 2, 1914 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EU RSES: ETT ETT TET TTT TET TTT TTS eT Ee Tee TTT 5 S> E Sb BS 3, Ee 34 E34 = a E Ee 4 ee a> i : E ep $ zg fe Sp Ry rd Sp Ss E34 Ea Aa By a Aa By rp» Ba => a Ss oe Ag Ep 34 oe WERE THOSE THE EXACT WORDS with which you voiced that wish—that hope? NO MATTER. You may vary the words, but the desire re- pane the same. Always will—until satisfied with a zier. PERHAPS YOU, LIKE MANY OTHERS, have tried to ap- pease, to allay, that longing by a substitute—an automobile of similar size or price. Or perhaps a cheaper one. IF THAT IS THE CASE then your longing for a Lozier has only been accentuated—intensified—as your appreciation will be when that coveted car is eventually yours. AND THAT MAY BE SOONER than you had hoped. It is now within your reach—that Lozier. Assuming of course that price has been an impediment. IT IS NOW POSSIBLE for you to gratify your heart's desire— to own a Lozier—for $2100. THAT IS THE WONDERFUL FOUR—the car that has creat- ed such a sensation in motoring circles and turned things topsy-turvy during the past few months. IF YOU HAD ASKED US to build you a Lozier to meet your own individual needs and purse, we could not have more nearly approached your ideal. FOR THIS LOZIER WAS designed in response to insist- ent demands from thousands—most of them already Lozier owners and dealers—for a car of Lozier quality, made as all Loziers are made to “stay” good—and at a price “around $2000.” THIS IS A TRUE LOZIER in every line and in every detail of construction and finish. Made without a mental reservation —made up to the Lozier standard, for it must carry the Lozier name-plate and guarantee. WE ARE MAKING 4000 of these quality Fours—and that will not nearly supply the demands at the rate they are going now. The large production makes the price possible—that and the fact that it is a four, It’s a 100 per cent car—100 per cent in service and satisfaction—that Lozier Four. “Some Day—TI'll Own a Lozier, Too” ITS A SEVEN-PASSENGER CAR, TOO—by making it a four we are able to utilize the extra wheel base for pas- senger space instead of for extra motor length. And to make it first-class in every detail. BUT YOU'LL HAVE TO SEE and ride in this Lozier Four in order to appreciate it. And to fully appreciate the ex- cellence of mechanical construction and finish, you will have to spend time enough to look it over critically. “Closer scrutiny will disclose Lozier superiority,” as we have said many times. SUPERFICIALLY some other cars at similar prices. may look all right—though they cannot look like Loziers. But close inspection discloses those properties that make Loziers famous as the cars that Stay Good. AND IT’S BECAUSE YOU KNOW Loziers do stay good, long years after other cars have become old nd gone out of fashion, that you have said so often “Some Day I'll Own a Lozier, Too.” DON'T TRY TO SUBSTITUTE—you can’t fool yourself. You want a Lozier. You always have wanted a Lozier. And you will continue to want a Lozier until you get one. If your order comes at once you can have that coveted Lozier within a few days. But as our allotment is limited, don’t delay. BESIDES, THE OUTDOOR CALLS—and think of the pleasure that will be yours when you sit behind the Lozier radiator —that imposing front—and see in the ig eyes of acquaintances that same desire—that hope— I'll, Own a Lozier, Too.” “The Choice: of Men Who Know” Light Four $2100 Light Six $3250 LOZIER MOTOR: COMPANY, DETROIT etestectestestestestestaste festactests aitastectectactestactestoctestectectestectastectastertectastectectes