Life, 1914-07-02 · page 43 of 44
Life — July 2, 1914 — page 43: what you’re looking at
What you’re looking at
This is a product advertisement, not satire or political commentary. It's a full-page ad for Gordon & Co's Dry Gin featuring four "hot weather beverages" — cocktail recipes designed for warm-weather consumption. The recipes (Mint Julep, Gin Daisy, Orange Blossom, and South Side) are presented with ingredient lists and accompanying drink illustrations. The central image shows a Gordon's Dry Gin bottle. This appears to be from the pre-Prohibition or early Prohibition era, when such alcohol advertisements were still permitted in mainstream magazines like Life. The ad positions gin-based cocktails as sophisticated, refreshing summer drinks for affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Bid Gorvon Mint JULEP LITTLE CRUSHED MINT JUICE SMALL LIME LARGE DRINK GORDON GIN LARGE GLASS-SHAVED ICE GINGER ALE MINT STEMS GoRDON Gin Daisy SHERRY GLASS - RASPBERRY SYRUP. SHERRY GLASS GORDON GIN JUICE ONE LIME - AERATED WATER CRACKED ICE LARGE GLASS SLICE ORANGE PEEL Gonpow Orance Biossow | Ya TEASPOON SUGAR WINE GLASS LEMON JUICE WINE GLASS ORANGE JUICE DRINK GORDON GIN LARGE GLASS~SHAVED ICE SLICE ORANGE - SLICE PINEAPPLE GorDON SOUTH SIDE TEASPOON POWDERED SUGAR Yo WINE GLASS LEMON JUICE DRINK GORDON GIN FEW SPRIGS MINT LARGE GLASS -CRACKED ICE BREAK MINT — FRAPPEE comicbooks.com