Life, 1914-06-25 · page 6 of 45
Life — June 25, 1914 — page 6: what you’re looking at
What you’re looking at
This is primarily a **White automobile company advertisement**, not political satire. The page shows a White Six motorcar displayed prominently at top. The decorative illustration features classical female figures (nymphs or allegorical muses) surrounding the vehicle. The caption credits artist **Otho Cushing** and references "Mercury discards his winged sandals for the White Six"—a classical allusion suggesting the car's superior speed and modernity. The advertisement's headline "Unity" emphasizes that White Cars feature harmonious engineering design. The text argues that White automobiles achieve lasting satisfaction through consistent, integrated manufacturing at the "White Factory" in Cleveland. This represents typical early automotive advertising strategy: associating products with classical elegance and reliability to appeal to wealthy consumers during the automobile industry's early growth period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a. Le OtRo Cushing a In White Cars the perfect relation of every working part to the other,-the harmonious proportion of all, gives a lasting satisfaction found in no other car. The day is past when a car can long exist because of one or two much extolled features. The beauty and usefulness of White Cars endure, because they are designed and built in the White Factory as a consistent unit. THE WHITE Wa COMPANY CLEVELAND Hh bar eee sess 9907 NM ag an AED YI Wee gg MT So M fiscards his winged sandals for the White Six comicbooks.com