Life, 1914-06-25 · page 42 of 45
Life — June 25, 1914 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and fashion content** rather than political satire. The dominant elements are: 1. **Odo-Ro-No advertisement** (top left): Promotes a toilet water to reduce excessive perspiration—a common health/hygiene concern of the era. 2. **Dr. Jeanne Walter's reducing garments** (bottom left): Rubber corsets and wrinkle erasers marketed to women for weight reduction and anti-aging, reflecting period obsessions with reshaping the body. 3. **Vogue fashion feature** (center/right): Describes 1910s-era women's fashion—fitted basques with buttons, full flaring tunics, and loose capes—while noting women still resisted fully confined waistlines for comfort. 4. **Small chess puzzle** (top right): Unrelated filler content. 5. **Books received section** (left): Standard literary listings including Gertrude Stein's *Tender Buttons*. The page reflects early 20th-century consumer culture: beauty standards, female fashion evolution, and the marketing of body-modification products to women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
clean, odorless and natu! F stores, or direct from us pi paid, today for sample, Send Ge and your dealer's name for sample bottle and Jet_o of excessive perspiration and how to correct it. DO-RO-NO THE TORET WATER FOR EXCESSIVE PERSPIRATION Books Received The Business of Farming, by Wm, C Smith. (Stewart & Kidd Co,, Cincinnati, Ohio.) Biography and Unparalleled D cries of T. J. J. See. (Thos. Pe Nichols & Son Co, Lynn, Mass.) | Thinking God's Thoughts After Him. by Henry Melville King, DD, (R, G. Jadger, Boston, Mass. $1.25.) . Tender Buttons, by Gertrude Stein (Claire Marie, New York.) Complete Auction Bridge, by A. R Metealfe. (Browne & Howell Co., Chi- cago, II. $1.50.) ngs of the Dead End, by Patrick (Mitchell Kennerley. $1.25.) Dramatic Portraits, by P. P. Howe. (Mitchell, Kennerley. $1.50.) Henry of Navarre, Ohio, by Holworthy Holl. (Century Co. $1.00.) Cross Trails, by Herman Whitaker. (Harper & Bros, $1.20.) At the Casa Napoleon, by Thomas A. Janvier. (Harper & Bros, $1.25.) Travel Notes of an Octogenarian, by W. Spooner Smith, (R. G. Badger, Bos ton, Mass. $1.50.) Religious Confessions and Confessants, by Anna Robeson Burr. (Houghton, Mifflin Co. $2.50.) THE COMFORTABLE LIFE for men and women alike means living free from the annoy- ance and unsightliness of disagreeable, unhealthful fat. Re- ducing your fat means not only better health, but vastly improved appearance as well. Youcan rid yourself of euper- fluous fat easily, hygienically, safely, with ~ Jeanne Walter’s aed Temas Med Rubber Garments | By inducing pers | pirat these gar- ments cause the safe and speedy re: duction of all unnec- essary flesh. They cover the entire body They are en: ing physi- ack. ‘The reducing qualities of this © re remarkable, at Neck and Chin Reducers, $3 _Chin Reducers only. $2 ‘Wrinkle Eradicator or Frown Band, $2. iso Suit, Stockings. Jackets, etc. for the purpose of reducing the @eah anywhere desired. tnvalnatie to those suflering tro theumatism. Rebber Uastic Webbing “Sip-0es” $3 on, rhe at ees fe farther farina Dr, JEANNE WALTER, Dept. U, 4S West 34th St, NEW YORK od Patentee Pabatetphia Repreensatve MEK. KAMMERER, 1029 Wadest 8, an Francis Royrenestaive or San en ff ADELE MILLAR Co. Y68 Geary Bt 22 "E ems utadey 158 teres Bene Be, —an unscented toilet harmless as witch hazel. One application leaves the parts daintily 25¢ or soc at all drug or department A GAME OF CHESS “WHITE TO MOVE AND WIN” The Mode as it really is. The latest outline is described by a long, seamed, closely fitting basque conspicuously buttoned down the front, usually with a long, straight line of large black buttons. The difference between this basque and its prototype of 1880 is that it is large saute waist, for not yet have women con- sented to lose the comfort of the unconfined waistline. From the waist down the out- line is given by a full, flaring tunic beneath which drops a very tight underskirt. In outer gar- ments the. newest thing is the long, loose cape, which flares very widely at the bottom. For instance, here is a new French design from Vogue's HOT WEATHER FASHIONS Number, now on Sale To understand the new mode as it really is, you must have the new number of Vogue. Only a limited supply is available. Secure your copy at once. Price 25 cents. VOGUE i 443 Fourth Avenue, New York 24 niuinbers Condé Nast, Publisher Auto basis of “That Take they ha That Taxic: They ha Taxic: depende lowest c Some are now