Life, 1914-06-25 · page 39 of 45
Life — June 25, 1914 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content features two tire advertisements for Federal Rubber Manufacturing Company (Milwaukee). The top ad promotes "Rugged Treads" tires, emphasizing their thickness and safety against skidding. The lower ad highlights Federal's "Double-Cable-Base" tire construction, claiming it prevents four common tire problems: rim-cutting, blowouts, tube pinching, and tire slippage. Both ads use period-typical marketing language about durability and reliability for early automobiles (note the 1914 date visible on the vehicle illustration). The small narrative vignette on the left side of the page—about business partners debating clerical staff—appears to be unrelated satirical fiction, not connected to the advertisements. The page reflects early 20th-century automotive commerce and concerns about tire quality during the era of rapidly expanding automobile use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
worse by introducing a few checks and balances of our own, because we thought some one might abscond some night with the cash-drawet “That's so,” said the junior partner. “And you know also that it is im- possible to change the methods in this clerical department because we should first have to get the consent of the stockholders, and they never would agree or permit us to run it in the right way.” “And what is your bright idea?” asked the head partner. “It -is simply this. Double the number of clerks, For every man bookkeeper have a woman book- keeper—and so on all the way through.” “How is that going to increase the profits of our business, or make it any stronger or better?” “Well, I must say I thought you were more intelligent. Now listen care- fully, for it is very important that you get the full benefit of the logic of my femarks.” “Very well, go on.” “First you will admit that among the clerks we already have, only about one-third are competent. The rest are a drag on the business.” “True.” “Then all we have to do is to get an equal number of woman clerks to match the others. Among these, about the same proportion of competence and incompetence will prevail as among the men clerks. Therefore, to wit and whereas, the new incompe- tents will neutralize or offset the old, and ergo, the actual number of com- petents will be doubled.” “But even if this were so, the cler- ical department is only an automatic part of the business, the success of which depends upon other things.” “Wait a moment,” exclaimed the junior partner. My argument isn't finished yet.” With this he threw open the door, and both of their wives, rigged out in splendid banners and armed to. the teeth, entered and assumed a threaten- ing attitude, ‘Mark on Robber RUGGED TREADS, Double Thick and Extra Safe THe Federal Rugged Tread Tire offers assured protection against skidding. It is much heavier than ordinary non-skid treads, and no other is heavier than Rugged. Yet Ruggeds, scientifically designed, sell for little more than light treads that are fancifully designed. The big, broad, thick projections, set in parallel rows, give perfect traction in the muddiest, sandiest roads or on_the slipperiest pavements. They grip any surface tenaciously from every angle. They save many a puncture, too, by deflecting sharp objects from the path of the tire. FEDERAL Double-Cable-Base Overcomes Four Costly Tire Troubles Our exclusive double-cable-base construction eliminates rim-cutting, side-wall blowouts just above the rim, tube pinching and the danger of a tire slipping off its rim. In Federal Tires, heavy endless double steel cables are imbedded in the ring the tire firmly to the soft, flexible bead-filler, which cannot cut and grind into the sidewall fabric, as a hard, sharp-pointed bead-fillerwould. From more than 100,000 double-cable-base tires now in service on American roads, there has not been received a single complaint of any ofthe four costly and common tire troubles which. this construction was designed to overcome. Use Federal Double-Cable-Base Tires and begin getting extra service at once. Straight-Wall and Quick Detachable Clincher Styles. Plain and Ragged Treads. FEDERAL RUBBER MFG. COMPANY, MILWAUKEE, WIS. Branches, Distributors and Service Stations in all Principal Cities. Dealers everywhere. Dad Tells This:— “Saturday we were mired-down on the lower road, hadn't happened along with an Autowline in his car. and pulled us out, we'd ve there yet. I carry an Autowline myself, now. Basline Autowline “The Little Steel Rope With The Big Pull” has taken the bugaboo out of mud, sand, hills, sulky motor: About 25 feet of { inch Yellow Strand wire rope wit manila slings { of Rocky Mountains, giving all needed Autowline information Broderick & Bascom Rop: Co. hoth agree with me, you know. fact, they made me come to you.” they were one, Leing, and threw up his hands millennium comicbooks.com said the junior partner, ¢ what I say?) They The head partner gazed terror- stricken at the two ladies, saw that least for the time “My dear brother,” he exclaimed, “the logic of your argument is irresis- tible. Let us all now prepare for the