Life, 1914-06-25 · page 37 of 45
Life — June 25, 1914 — page 37: what you’re looking at
What you’re looking at
**Top Cartoon**: "Seeing London—The National Gallery" depicts Scottish bagpipers marching in formation before a neoclassical building. The joke satirizes tourist culture: visitors to London's famous art museum are distracted by or more impressed by marching bands and pageantry than actual art. This mocks shallow tourism and British spectacle over substance. **Bottom Section**: This is primarily **advertising**, not satire. Large Distilling Co. (Pittsburgh) announces winning the Grand Prix for rye whiskey at the 1913 Ghent International Exposition, citing 117 years of continuous production in Monongahela Valley. The ad boasts the award judges examined distillation methods, hygiene, and equipment—not just taste. The phrase "Vere de Vere of Rye Whiskies" is a humorous literary reference suggesting aristocratic pedigree. The advertisement targets upscale establishments ("leading clubs, hotels and cafes").
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the rglar iS re- essed s in lion- Ch” urse, lieve sin- you , as .R 1 to ings , in ‘trol 1 to way sere ved hes, rho, him SEEING LONDON THE NATIONAL GALLERY GRAND PRIZE WHS PURE RYE WHISKEY At the Ghent (Belgium) International Exposition, 1913 The following appeared in “ The Wine & Spirit Trade Record” of London, August 8, 1913: GHENT EXHIBITION AMERICAN WHISKIES in competition confronted the Intemational jury of awards which assembled and concluded its labours at Ghent last month. Rye Whiskies have now eclipsed all other American varieties owing to the achievements of The Large Distilling Co., Pittsburgh, Pa., who won the Grand Prix, thereby adding to their triumphs at previous European Exhibitions. They now hold the record for more Grand Prix distinctions than any other American distilling concem for pure genuine unalloyed straight Rye Whiskey. ‘The bestowal of the supreme distinction is not only given on quality, but after careful scrutiny of the questionnaire by the jury, wherein is recorded previous distinctions and full details as to the process of distillation, maturation, hygienic conditions, conditions under which the Whiskey is produced, size of plant, general equipment, capital, output, &c. The interesting fact is also on record bat Large Whiskey has been distilled continuously in the valley of the Monongahela, close to Pittsburgh, for 117 years. _ In an article which appeared in one of the American papers, Large was described as the Vere de Vere of Rye Whiskies. LEADING CLUBS, HOTELS AND CAFES SERVE LARGE BOTTLED mBOND ee : comicbooks.com