Life, 1914-06-18 · page 43 of 44
Life — June 18, 1914 — page 43: what you’re looking at
What you’re looking at
This page combines book reviews, advertisements, and satirical content typical of Life magazine's format. **Main Content - "Look, What a Grouch!"** The central cartoon advertises B.V.D. (brand) underwear through contrast. It depicts two men in summer heat: one miserable without B.V.D. undergarments (drooping, uncomfortable, spirits low), the other cool and composed wearing them. The satire is straightforward product messaging dressed as humor—the "grouch" lacks proper underwear, creating discomfort. This reflects early 20th-century advertising techniques using exaggerated emotional states to sell basics. **Secondary Satire - "Private Armies Supplied"** Below sits darker satire: an advertisement offering to supply "private armies" to corporations as strikebreaking alternatives to paying "high wages, short hours, safety devices, sanitary measures." This mocks real labor conflicts of the era, sardonically suggesting violent suppression beats worker accommodations. Life's editors are critiquing corporate union-busting through mock advertisement—exposing the brutality beneath sanitized business language. The page juxtaposes trivial consumer concerns with serious labor violence, highlighting period class tensions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received Essays and Miscellanies, by Jos. S. Auerbach (2 vols.) (Harper & Bros.) They Who Knock At Our Gates, by Mary Antin. (Houghton, Mifflin Co., 4 Park St, Boston, Mass. $1.00.) The Seen ond Unseen, by William Dean Howells. (Harper & Bros. $1.00.) The Social Significance of the Modern Drama, by Emma _ Goldman, (RG. Padger, Boston, Mass. $1.00.) A Primer of Higher Space, by Claude Bragdon. (The Manas Press, Roches- ter, N.Y) Curing Christopher, by Mrs. Horace Tremlett. (John Lane Co. A Girl's Marriage. by lennox. (John Lane . Better Babies and Their Care, by Anna Stcese Richardson. (F. A. Stokes Co. 75 cents.) Social Dancing of To-day. by Troy and Margarct’ West’ Kinney. (F. A. Stokes Co. $1.00.) The Purple Mists, by F. E. Mills Young. John Lane Co. $1.30.) The Trend, by Wm, Arkwright. (John lane Co. $ a} The Misadsentes of Three Good “Logik, What a Grouch!” He Hasn’t B.V. D. On. Boys, by Judge Henry A. Shute. (Houghted,, Mitis (Co... Boston. Mass. S: aflame—coat on arm—handkerchief in hand—head drooping—brow dripping—spirits low—nerves ‘‘on hair-trigger’”—how hot /e is with- out easy-breezy B. V. D.—literally ‘rolling in discomfort.”’ The New, Rolitic as | They swing along, unmindful of the heat, heads high, eyes bright, bodies Brown, (Houghton, Mifflin Co. Bos. . i . ton, Masa, $1.98) cool, mindsclear, muscles taut and facultiesalert. You—on with B.V. D. and An Earthen Mold, by Edward P, Bu JSeel and /ok cool. Stopat the first store you come toand say, ‘I want B.V.D.” (R. G. Badger, Boston, Mass. For your own welfare, fixthe B.V.D Red Woven Label in your mind and make the salesman s/ow it to you. fhe can’t or won't, avalk out! On every B.V. D. Undergarment is sewed Continuous Vaudeville, by Will M. Cressy. (R. G. Badger, Boston, Mass. $1.00.) The New Optimism, by H. de Vere Stacpoole. (John Lane Co. $1.00.) ‘ With Walt Whitman in Comden (Vol. ‘Teas maa wesc ast 3), by Horace Traubel. (Mitchell Ken- . WADE FOR THE nerley. $3.00.) A Guide to the Chassevant Method of Musical Education, by Martha P. Gibb. 0.) rhe Dance, by The Kinneys. (PF. A Stokes Co. $3.50. B.V. D. Coat Cot Undershirts ant Knee Leng: Antarctic Penguins, by G. Murray Drawers, So, 75, $1.00 an $1.0 the Gat- Levick. (McBride, Nast & Co. $1.30.) a . aa) ean eo i one eT Foi a1 Sar Seta sh obans $i00 the sue nance, by Frank Koster. (McBride, Nast & Co. $6.00.) The B. V. D. Company, New York. London Selling Agency: 64 Abtermanbury, E. C. — ‘ PROTECT the lives of your family, your guests and yourself when automobiling afety TST seotoe boating by carrying First your gasoline ina Private Armies Supplied JASCO TANK R Sale or Rent—Private Armics. We are prepared to furnish to large corpora- the drawn steel, seamless, tions and other employers of labor with nothing to arbitrate, private armies of tinned and tested gasoline all sizes and degrees of bloodthirstiness, This is absolutely the best chance ever receptacle that protects life fered kee & * . kod property, “because it offered to keep your employees in subjection. Splendid substitutes for high wages, cannot leak. short hours, safety devices, sanitary measures and other unnecessary luxuries. In Endorsed Ly authorities, used vitings please me ow rons wa stg serves whethes a6 el euards gy nuerne ey sutherities teed writing plea € mention how you want the army to serve; whether as armed guards, or direct. All styles, all sizes. private detectives, deputy sheriffs, State constabulary or free-lance trouble-makers, in JANNEY, STEINMETZ & CO. some States we can have our armies join the militia and thus throw most of the expense ee on the State, a very desirable method. Address National Amalgamation of Mercenary Murderers, New York. Branch offices in all large cities. All communications confidential PETER J. CAREY, PRINT comicbooks.com