Life, 1914-06-18 · page 41 of 44
Life — June 18, 1914 — page 41: what you’re looking at
What you’re looking at
This page contains two distinct sections: **Upper content:** A satirical piece mocking a Kansas proposal to have newspaper editors substitute for clergy in pulpits. The joke suggests this would improve sermons (editors can reach audiences), but warns of an awful possibility: clergy might then become newspaper editors, making papers even harder to read. It's lighthearted satire on both institutional roles. **Lower content:** A Schlitz beer advertisement disguised as public health messaging. The ad warns that brewers deliberately place beer in clear bottles with warnings about light exposure—shifting responsibility to consumers. It then pivots to promote Schlitz's "brown bottle" as superior, claiming purity while subtly mocking competitors' practices. This uses fear-mongering about beverage safety to sell product. **Context:** Both reflect early 20th-century American attitudes toward institutions (church, press) and pre-Prohibition beer marketing tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
your rd n't picl + don’t or the Blame yur Baso- ndled. Bowser 1 under- torage e in the quality ge If it be sent “care of Wells Fargo, Paris” it will always find you. Located just where you are most often likely to be in Paris, our office is most convenient. And the clerks in’ it (enough so you don't have to wait) are as keen to look after your mail and help you with advice and sug- gestions as to attend to your express business. So take your money in the form of LONDON PAR 2SCharlesSt. rue Scribe Haymarket’ Grand Hotel $1 Broadway e. Un- olene is eto the yn. No Op auto r. All d ting Oil e to big *iltering . Clean ne lost. k of the landling popu Bowser. ust such REPENT AT LEISURE Father of Bride: xow you KNow wv OPINION ON MARRYING RUNAWAY COUPLES 1133 New Idea UT in Kansas they are, to use the expression of theatrical men, “ putting over” a brand-new idea. Fourteen Kansas editors have been invited to occupy fourteen pulpits in place of the regular clergymen. It has been thought by our Kansas friends that the Church should be uplifted, and the idea of putting editors on the job seems to be in the nature of an inspiration, If the editors can preach daily sermons through their papers and reach big audiences in that way, why can they not also usurp the functions of the clergy? There is only one awful possibility suggested by this new idea, and that is that the clergy may take the place of the editors. Our papers are hard enough to read at present, but if our leading editorials are going to be written by clergymen, heaven help us. Every He knows that when he puts his beer in light glass bottles and placards the case—“Keep this coveron to protect the beer from light” that he is deliber- ately throwing on you—the responsibility of keeping it pure. Why should you take the risk? Beer is saccharine. The slightest taint of impurity ruinsitshealthfulness. Schlitz is made pure and the Brown Bottle keeps it pure from the brewery to your glass. See that Crown is branded “Schlitz” Sy. cus That Made Milwaukee Fany