Life, 1914-06-18 · page 2 of 44
Life — June 18, 1914 — page 2: what you’re looking at
What you’re looking at
This page is **entirely advertising**, not satirical content. It promotes "Likly" brand luggage and travel bags made by Henry Likly & Company of Rochester, New York. The humorous header "The Story of the Unloved Cow" is a brand origin story explaining that cowhide leather was historically considered inferior ("maa-a-d" before "moo-a-d"), but Likly transformed it into quality material. The joke plays on the cow's low status to market the leather's durability. The advertisements showcase various luggage styles with prices, emphasizing the 5-year guarantee and superior craftsmanship. The tagline "Asks no favors of the baggage man" suggests the luggage's toughness can withstand rough handling during travel—a selling point in the early 20th century when baggage handling was notoriously careless. There is no political satire here; this is pure commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Unloved Cow ago, a foxy-quiller tanner discovered that a little “doctoring” made poor-we reepskin look like durable cowhide. Today, in hand luggage, much sheepskin and “split” leather masquerades as cowhide. The manufacturer puts “maa. skins—but that about ends Alll “Likly” hand luggage specified as cowhide is cowhide. “Likly” leathers wear and wear and wear in our 5-year gu with any “Likly” tunk of travel bag. Your proof of th “Likly” Luggage truly economical. This “Likly” Ox- ford Kit is made of imported English cowhide—the most stubbom of the cow- hide family. Either brown or cream color. The light sturdy Kit frame over which it is built is also im- ported. Imported There are pockets on “Likly” Knight Errant Oxford English serge lining. both sides. "The whole, bag ts sercé-collapable and light in weight. Notice the double handles. Have the dealer show you the distinctive “Likly” method of protecting the bottom corners. Top catches are of special design. Sizes, 20 and 22 inches. Prices, $27.50 to $30.00. “Likly” Tidy Travel Bag No bag designed particularly for women has ever attained the vogue of this “Likly” Tidy Travel Bag. It is made either of genuine black seal or a special grade of natural goatskin, The interior is lined with Moire silk. Eight slightly elastic, water-proof pockets carefully guard toilet articles. Two long pockets are also provided. These pockets fold flat to the sides when not in use. Sizes, 16 and 18 inches. Prices, $17.50 to $30.00. Over 135 other “Likly” Oxfords to choose from. Prices, $5.00 to $35.00. If you want to see other women’s travel bags send for catalogue. PRES er | fore ‘*moo-0-0" for Sweet Profit’s sake. They are In service these shoddy leathers scruff, tater and crack. Like all our materials ce, which a nearby dealer will give you. this remarkable quality which makes all Pine wood is great for whittling or starting fires. For trunks it is rot. Look out for pine-wood trunks; they're fairly common. The “Likly” Wardrobe Trunk shown here, like every “Likly" Trunk, is made of thoroughly seasoned basswood. . “Likly” Empire It carries from 8 to Wardrobe Trunk 10 suits or dresses. Says firmly to wrinkles, “NO ADMITTANCE!” The nearest “Likly” dealer will gladly explain to you the many points of superiority in “Likly” Wardrobe Trunks. He will show you the written and signed 5-year guarantee that goes with every “Likly” Trunk or Travel Bag. Over 75 different “Likly” Wardrobe Trunks to select from. Prices, $20.00 to $85.00. Over 80 other “Likly” Trunks. Prices, $5.25 to $32.00. Entered at the Post Office at New York, N. Yo, a8 Second, Class Mall Matter. Copyright in Eagiand and the British Possessions. “Likly” Country Club Oxford The bag shown here is one of the two most popular designs we have ever produced. Carries almost as much as a baby trunk, yet is very light in weight. Made of extra-fine pigskin embossed with a walrus grain, Put together with “Likly” flat-side stitching. Iz handsomely lined. with plaid sae. Slightly clase pockets inside Jor toilet articles. Prices: 18-inch, $15.00; 20.inch, $16.50. Comes also in Genuine Carabao—the toughest of all tough hides—imported exclu. tively by us—grown by Philippine Water Buffaloes, Prices: 18-inch, $25.00; 20-inch, $27.50. Do you realize that we produce a wider line of trunks end travel bags then exy other luggage manufacturer in the world2 For 70 years “Likly” Luggege has been chosen by move globe-trotters tl.an ary other ate The lll line comprises Accessory Trunks OXford Tags Kit Bags it Cases Gladstones Cane Bags Reed Bags Two-Story Rags Dressing Cases Leather Portfolios ‘ardrobe Trunks General Purpose “Trunks Steamer Trunks Dress Trunks Hat Trunks Root Trunks. Combination Trunks Campers’ Trunks Cab) Trunks Golf Trunks The 1914 “Likly” Catalogue describes our full line. And it takes 128 large pages to doit. Tells how tu judge. between good and poor luggage. Gives points of difference between the “Likly” kind and others. Send for your copy today This trademark in brass is on every piece of “Likly” Luggage. Look for it. The meanest baggage-smasher gives up hope when he sees it. HENRY LIKLY & COMPANY