Life — June 18, 1914 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **entirely advertising**, not satirical content. It promotes "Likly" brand luggage and travel bags made by Henry Likly & Company of Rochester, New York. The humorous header "The Story of the Unloved Cow" is a brand origin story explaining that cowhide leather was historically considered inferior ("maa-a-d" before "moo-a-d"), but Likly transformed it into quality material. The joke plays on the cow's low status to market the leather's durability. The advertisements showcase various luggage styles with prices, emphasizing the 5-year guarantee and superior craftsmanship. The tagline "Asks no favors of the baggage man" suggests the luggage's toughness can withstand rough handling during travel—a selling point in the early 20th century when baggage handling was notoriously careless. There is no political satire here; this is pure commercial promotion.