Life, 1914-06-11 · page 39 of 44
Life — June 11, 1914 — page 39: what you’re looking at
What you’re looking at
This page combines advertisements with satirical commentary typical of Life magazine's format. **The "No Argument" essay** uses logical comparison to mock a scientist's conclusion that air quality is uniform across locations. The satire suggests that if we applied his methodology to examining women in different places, we'd reach an absurd conclusion—yet this wouldn't convince a man wanting to leave his wife. The point: just because things appear similar on surface examination doesn't mean substitution is justified. This appears to be social commentary on infidelity and the weakness of rationalization. **The vivisection argument** lists four categories of people supporting animal experimentation, presented as a critique of unexamined beliefs—either accepting authority (doctors), media reports, indifference to suffering, or physician bias. **The remaining content** consists of advertisements: luggage insurance (top left) and a Cosmopolitan Magazine promotion featuring author Rudyard Kipling's work about the East. The page reflects early 20th-century concerns: animal welfare, the limits of scientific reasoning, and literary celebrity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
zal bol (iJ Rad Bhs Whether a brief vacation or an extended tour our Baggage Policy enables you to travel with a carefree mind and thoroughly enjoy every minute of your trip. fire, theft, transportation, et custody of railroad, ex; || vany.steamship,hotelo We are the oldest joint stock Company in America and guarantee prompt settlement. Attractive dom voyace booklet INSURE YOUR LUGGAGE! “Things to remember while traveling” INSURANCE COMPANY OF NORTH AMERICA 236 Walnot St., Philadelphia Think This Over HERE are four classes of people who advocate the vivisection of animals: 1, Those who know nothing about it personally, but believe in it because the doctors tell them so. 2. Those who believe in it because they read the accounts of cures in the papers, which they accept as being true. 3. Those who are naturally indif- ferent to suffering and therefore advocate vivisection, even if they doubt its value, on the ground that we would better be on the safe side, anyway. 4. A proportion of physicians. “AT THE SEAT OF WAK” No Argument LEADING scientist has been taking samples of air from different localiti (mountain tops, subways, oceans, streets, country districts, etc.), and by analysis has arrived at the conclusion that they are all about the same. He therefore draws the conclusion that it isn’t a change of air we necd, but something else, But could not the same conclusions be drawn by similar examinations in other directions? If, for example, this gentleman should take the trouble to make an examina- tion of a variety of women in different localities, would he not likewise discover that upon close inspection they are all about the same? Yet this would be no argument for the man who wants to change his wife for another. Latest Work Kipling has just revisited the East. He tells for the first time in Cosmo- politan what he saw. And _ his de- scription has all the variety, color and passion of the country itself. Kipling’s career began in the East. In the East were laid the scenes of his earlier successes, books full of the sympathy of close association. The western world gained a new realiza- tion of life in the Far East from those intimate sketches and was quick to recognize the genius of the man who created them. “Kim,” “Plain Tales from the Hills,” “Barrack-Room Ballads,” and the rest of those vivid stories have gotten to readers’ hearts in crowded cities, on lonely frontiers, and from the back stretches of Yukon to the Osmnopolitan An unbeatable combination! The most entertaining of living writers and “America’s Greatest Magazine.” The acquisition of Rudyard Kipling is a master-stroke well in keeping with the policy that has brought to Cosmopolitan the most famous names of contempo- rary literature. palm-tufted atolls of Nicobar. Mul- vaney and his comrade “ ornaments to the British Army,” Privates Ortheris and Learoyd, will live forever. Kipling went to the East as do thou- sands of tourists—as a sightseer. But his eyes were familiar with the things of the Orient, his mind schooled in its philosophy, his ears attuned to the unintelligible noises of the Moslem streets, Written in characteristic Kipling style, “Egypt of the Magicians” is a picture of the East the like of which will be hard to find. Start itin July Cosmopolitan. Only a quarter and the coupon will bring you a three months’ trial sub- scription. Act now! Cosmopolitan Magazine 119 West 40th Street New York City comicbooks.com