Life, 1914-06-04 · page 5 of 52
Life — June 4, 1914 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **Fisk Rubber Company advertisement**, not political satire. The image shows two figures in an automobile: an elderly woman with exaggerated features and a driver. The caricatured woman appears to be a stereotyped "old lady" character—a common advertising trope of the era—rather than a specific political figure. The ad's headline "You Should Share In Our PROGRESS" emphasizes Fisk's manufacturing improvements and distribution network (45 branches, 18,000 dealers). The accompanying text promotes their tire quality and business philosophy. While the caricature style reflects period advertising conventions, this is fundamentally a commercial message rather than political commentary. The humor relies on generic character types rather than targeting identifiable public figures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
onths to You Should Share In Our PROGRESS WE have made progress in the solution of the tire problem. We build the best tire we can, regardless of cost. Our resources, organization, plant and the “will to do it” enable us to produce a superior product. Forty-five Fisk Branches and more than 18,000 Dealers understand and are influenced by our bus- iness policy in their relations with you. The interests of manufacturer, dealer and user are thus interwoven in an atmosphere of square, honest transactions and a superior product. THE FISK RUBBER COMPANY Factory and Home Office, Chicopee COM booksseom Fisk Branches in all the Princip