Life — June 4, 1914 — page 10: what you’re looking at

What you’re looking at

# Analysis This is a **full-page advertisement** for the Remington Adding and Subtracting Typewriter, not a cartoon or satirical content. The ad uses a Q&A format addressing 11 business objections about the machine. Key selling points emphasized: - Saves time and money in billing/bookkeeping - Works with existing accounting systems - Operates with light touch (like regular typewriters) - Durable and reliable (testimonials mentioned) - Affordable and becoming standard office equipment The right side shows product photographs of different typewriter models. The ad frames this device as essential modern office technology—positioning it as inevitable ("SOONER or later the adding and subtracting typewriter will be considered practically fundamental"). For modern readers: this represents early 20th-century business automation marketing, emphasizing efficiency gains to justify equipment costs.