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Life, 1914-06-04 · page 10 of 52

Life — June 4, 1914 — page 10: what you’re looking at

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Life — June 4, 1914 — page 10: Life, 1914-06-04

What you’re looking at

This is a **full-page advertisement** for the Remington Adding and Subtracting Typewriter, not a cartoon or satirical content. The ad uses a Q&A format addressing 11 business objections about the machine. Key selling points emphasized: - Saves time and money in billing/bookkeeping - Works with existing accounting systems - Operates with light touch (like regular typewriters) - Durable and reliable (testimonials mentioned) - Affordable and becoming standard office equipment The right side shows product photographs of different typewriter models. The ad frames this device as essential modern office technology—positioning it as inevitable ("SOONER or later the adding and subtracting typewriter will be considered practically fundamental"). For modern readers: this represents early 20th-century business automation marketing, emphasizing efficiency gains to justify equipment costs.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

End time-waste in your billing This: complete correspondence typewriter automatically foots and proves your bills while it types them 11 questions answered No business man can shut his eyes to this new time-saver. It will soon be as standard as the typewriter itself. Below are some natural questions: (0) “Will it really save time and money?” This is effectively answered in many letters we receive from users—large and small. The fol- lowing is a sample: “4. Beg to say that we consider that we are saving 206 of our time in handling orders, entering, billing, etc., and for making out state- ments at least 255." This is one of the more conservative statements. @ “ Why should I bother about bookkecper’s work?” It is not a question of bookkeeping. It question of time-saving. This machine, by totalling and proving bills uhile it types them, saves valuable clerical time. The saved time can be used for collections or other productive purposes. “Will it ft my present billing system?” Yes. It requires absolutely no changes in system. It does your work your way. It applies to small billing departments as effectively as it applies to large ones. “Is it absolutely accurate?” The best evidence is t! It is used constantly by the United States Sub-Treasury and by promi nent banks throughout the country. ©) “What is the cost?’ That varies with the carriage-width. It is higher than the cost of a plain typewriter. Com- pared with the cost of a standard, first-class adding machine it is low. And remember: It is an adding machine combined with @ complete typewriter. ‘The initial cost is soon wiped out by the time- saving, to say nothing of the accuracy insurance. © “Is it complicated?” No. While it totals with cold-steel precision, its actual operation is simplicity itself. @ “Can my present operator use it?” Most assuredly. Within an hour your typist can learn to operate it readily. “Can it be used readily on, my regular correspondence?” Yes. It is an absolutely complete Remington Typewriter for correspondence purposes. The simple switch of a lever prepares at for letter writing. “Is the touch light or heavy?” Light, The keys are not punched as with the usval adding machine. They operate with a light typewriter touch. Vhen the adding and subtracting mechanismp is connected the touch of the numeral keys is slightly different. This prevents adding on correspond ence work. On correspondence work, the adding mechanism is detached by touching a lever. The numeral keys then operate as lightly as the letter OO “Who are using it?” Thousands of manufacturers and retailers— large and small—insurance companies, banks, city departments, railroads, express companies, steam- ship lines, telegraph companies, brokers and many in other lines. If you wish to have the name of a user in your neighborhood we shall be glad to supply it. - OO “Ts it durable? ® Decidedly. We have testimonial letters from offices which have been using this machine for 5 years. Their machines were the first on the market. How much longer they will keep in first class condition, we do not yet know. GOONER or later the adding and subtracting typewriter will be considered practically as fundamental in an up-to-date office equipment as desks and chairs. Its use is spreading rapidly. The ‘chief reason why most offcer—where’ bills and statements are part of the day's work—are not using it now is because the office heads have not yet. investigated its time-and-money-saving possibilities, You can learn more about the economical effi ciency of this remarkable machine by giving the word to your stenographer now. Pass this publi- cation to her and ask her to write for “The Story of a Day's Work.” It is,a folder of dollars- and-cents interest to any employer of stenographic fr clerical help. We suggest that you send for it to-day. Remington Typewriter Company, Incorporated, New York City (Branches Everywhere) For clear, clean typewriter results, use Remtico Braud letter paper, carbon paper and ribbons Write to our nearest office. comicbooks.com