Life, 1914-05-28 · page 39 of 44
Life — May 28, 1914 — page 39: what you’re looking at
What you’re looking at
This page is a **Schlitz beer advertisement**, not a cartoon or satire. It promotes Schlitz beer in brown bottles, claiming they preserve purity and freshness better than other packaging during nationwide distribution. The ad emphasizes the brown bottle's protective properties—a legitimate selling point in an era before modern refrigeration and reliable shipping methods made product degradation a genuine concern. The tagline "The Beer That Made Milwaukee Famous" references Milwaukee's historic prominence in American beer brewing. The call to action urges consumers to "Order a Case Today" and verify the crown cap is branded "Schlitz" to ensure authenticity. This appears to be a straightforward commercial message rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Schlitz in Brown Bottles is the only beer—sold nation wide—that you can be sure comes to you as pure and healthful as when it left the brewery —the Brown Bottle does it ry Order a Case Today See that Crown is branded “‘Schlitz.’’ he Be er That Made Milwaukee Famous, comicbooks.com