Life — May 28, 1914 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Dropped 28% Last Year The price has dropped fast in late years on Goodyear No-Rim-Cut tires. The 1913 reductions totaled 28 per cent. Part was due to lower rubber, part to multiplying output, part to new equipment, part to lower profit. Last year's sales were 1] times larger than in 1909. The first four months of this fiscal year show a further gain of 55 per cent. Making and selling costs have dropped immensely with this multiplied production. And we pared our average profit last year down to 64 per cent. Now 16 makes of tires are selling above No-Rim-Cut prices. Some nearly one-half higher. And several makers charge for three tires more than we charge for four. Yet No-Rim-Cut tires retain every advantage—every costly feature—which made them once cost one-fifth more than other standard tires. Why They Cost More No-Rim-Cut tires were once the high-priced tires because of these four exclusive features. And they are still exclusive. No one else employs th The No-Rim-Cut feature, which we control, has ended rim-cutting completely. But it involves in each tire base six flat bands of 126 braided piano wires. Our “On-Air” cure saves the countless blow-outs due to wrinkled fabric. But it compels us to final-cure the tires on air-filled fabric tubes, under ac- tual road conditions, And _ this adds to our tire cost $450,000 per vr : (joop Our rubber rivets have re- duced by 60 per cent the risk of tread separation. Hundreds of these rivets are formed in each No-Rim-Cut Tires With All-Weather Treads or Smooth No-Rim-Cut Tires for the Price of Three of Some of Goodyear’s Rivals tire—before vulcanization—at the point where loose trecds occur. The simple right to use this method cost us $50,000. Our All-Weather tread combines a smooth tread with the best anti-skid. It is flat, smooth and regular. It is double- thick and tough. And in every direction it offers wet roads sharp-edged, resistless grips. No other tire at any price embodies these costly features. So No-Rim-Cut tires at least excel in these four major peta No Greater Mileage We also give you in No-Rim-Cut tires the present-day limit in low cost per mile. We have long spent $100,000 yearly in our efforts to better these tires. Thousands of tires have been built in our laboratory in thousands of different ways. And all have been put to the mileage test. Many rival tires have been compared with our own. We have proved in these ways that better tires are not made than Goodyear No-Rim-Cut tires. Get Quantity Price There are, of course, low prices due to lowered quality. But most men know in these days that skimped tires are not cheap. Get the utmost in a tire, but get that utmost at the price which quantity makes possible. Get the saving which you help create. You will get that always in the Goodyear—the largest-selling tire. We don’t give exclusive agencies. So any dealer, if you ask him, can supply you Goodyear tires. And the users of three million Goodyears have found that it pays to get them. ‘YEAR AKRON. OHIO THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Toronto, Canada Dealers Everywhere London, England Branches and Agencies in 103 Principal Cities (1823) Mexico City, Mexico Write Us on Anything You Want in Rubber comicbooks.com