Life, 1914-05-28 · page 28 of 44
Life — May 28, 1914 — page 28: what you’re looking at
What you’re looking at
This page combines three distinct elements: humor comics, poetry, and advertising. The comics present mild domestic and workplace humor. "Had Been Looking" depicts a child's logic trap—after earning his mother's trust through obedience, Bobby catches her in hypocrisy by asking why she still hides the jam jar if she truly trusts him. The "Ocean Voyager" joke plays on a ship captain's weary acceptance of passengers' endless questions. The centerpiece is Richard Le Gallienne's anti-war poem "War!" It critiques how martial music and pageantry seduce even pacifists into romanticizing warfare, masking its brutal reality behind "embannered lies." This reflects post-WWI disillusionment common in 1920s literature. The page is dominated by an Englebert Tire advertisement featuring a giant tire looming over a New York City skyline, and testimonials about tire durability. The "Made in Belgium" notation suggests international manufacturing. Overall, the page juxtaposes trivial domestic humor and serious anti-war sentiment alongside commercial promotion—typical of Life's mixed editorial-advertising format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Had Been Looking “Mother,” said Bobby, after a full week of obedience, “have I been a good a : * replied his mother, “a very, very good boy.” “And do you trust me?” he con- tinued , “Why, of course, mother trusts her little boy!” she answered. But the chastened child was not pacified. “I mean really, really trust me, you know,” he explained “Yes, [ really, really trust yo! nodded his mother. “ Why do you ask “Just because,” said Bobby, diving his hands into his pockets and looking her in the face. “If you trust me like you say you do, why do you go on hiding the jam? "—Inter-mountain Catholic. Ocrax Vovacer: Don't the passengers make you tired with the questions they ask? Carraix: Yes, indeed; what else is it you want to know? Detroit Free Press. Additional postage to foreign co Hock numbers, af 1d and addressed envelope, LARK does mot “T HAVE a Little Six Locomobile with landaulet body weighing 4,750 Ibs., and one of your chev- ron casings on my right front wheel ran over 7,300 miles and was never flat during the entire time. It wore down layer after layer until the tube, the one originally put in, was showing through when same was taken off to save the tube.” We hear many such reports. ENGLEBERT TYRE CO., 1928 Broadw: New York The text and ihstrations dn V1 U4 Southarmpe London Prompt notification should be sent by subscribers of any chavige of atress MADE IN BELGIUM War! War. I abhor! And yet how sweet The sound along the marching street Of drum and fife, and I forget Broken old mothers, and the whole Dark butchering without a soul. Without a soul—save this bright treat Of heady music, sweet as hell; And even my peace-abiding feet Go marching with the marching feet, For yonder goes the fife, And what care I for human life! The tears fill my astonished eyes, And my full heart is like to break, And yet ‘tis all embannered lies, A dream those drummers make. Oh, it is wickedness to clothe Yon hideous, grinning thing that stalks Hidden in music, like a queen That in a garden of glory walks, Till good men love the things they loathe ; Art, thou hast many infamics, But not an infamy like this, Oh, snap the fife, and still the drum, And show the monster as she —Richard Le Gallienne, in Argonaut, ned from booksellers tn all the princiea) ‘Otice, Rolls Howse, Breame Buildings, are copyrighted. For Reprint Rights ts Great Britain appy to Lave,