Life, 1914-05-21 · page 44 of 52
Life — May 21, 1914 — page 44: what you’re looking at
What you’re looking at
This page contains primarily **advertisements** rather than political cartoons, though it includes one small ethnic humor piece. **Main Content:** The dominant feature is an extended advertisement for Indestructo Trunks (National Veneer Products Company, Mishawaka, Indiana), emphasizing durability and value. The accompanying illustration shows a woman in Dutch dress labeled "In Dutch"—a visual pun on the phrase "in trouble." **Secondary Items:** A Rameses cigarette ad promotes the "largest selling 20c cigarette." A brief comic dialogue (attributed to Livingston Lance) presents Jewish immigrant stereotypes—an Ikey and his father discussing Julius Caesar in heavily accented English. The "joke" relies on ethnic dialect humor and a pun about Caesar's frugality: when the father learns Caesar "writed home" using three Latin words after victory, he expresses mock outrage that Caesar didn't use "seven more vords for a quarter." **Historical Context:** This ethnic humor was mainstream in early 20th-century American publications, though such stereotyping would be considered offensive today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ax purcn” Easily Fixed When you go to buy a trunk, keep this one fact before you: that you are buying for now and for the future. A trunk is the poorest thing in the world on which to try and save money. No trunk can be too good for you—too strong—too serviceable. Pay enough for your trunk to get real value, sure service, but see that you get what you pay for. That means, remember the Indestructo name. Compare the Indestructo with any other trunk made. See it side by side with other trunks in the stores. You will find that not one of them has the distinctive features of the Indestructo—that not one of them gives you the same solid assurance of real worth and service—not one of si , a “What business m enerally . : . . Wecire, what jaduntey most-noeds the, them is so well able to care for itself in the crash and crush of hard baggage handling. m the certainty of a period of rest for . A . + : . h the peseetal readjustnicnt of all One proving bit of evidence as to the standing of Indestructo Trunks in the business world ta enterprise that is inconsistent with is the way leading merchants—the best and wisest merchants have accepted the Inde- < the accepted principles of law and : s ethics and for the energetic advance- structo. st ment of all individual endeavors, free s F ° , * of Gf any stusecof repressions sectire:in Remember that no other trunk can give you the service, satisfaction, the beauty and lasting a sense of liberty of action and value, and the special Five Years Insurance and Registry features that are all yours x guarded from the danger that the 7 " " Seed : r . * 2 disclosuée “of personal” prerogatives with the Indestructo Trunk. It is worth your while to buy right and be satisfied. w and private achievements would en- Say to yourself, “The next trunk I buy will be an Indestructo””—Then make good on fe tai : “ —From a recent report of the Wash- that promise. ington, D. C., Chamber of Commerce. Our booklet explains that fully—ask for it. « SURELY a fair request which ought to be readily granted. In order to bring this desirable state of affairs National Veneer Products Company 3 Beiger Street Mishawaka, Indiana about, it is only necessary to concate- ) | nate the recalcitrant elements which hitherto have seemed to obfuscate and prorogue the ineluctable consequences of certain critical criteria, so that Prognostications of evolutionary mani- RAMESES festations will eventuate and vibrate more in harmony with admirable Largest Selling 20c —— : } rhenomena. Cigarette K 3 E. 0. J. | The Aristocrat of Cigarettes ; | “Trey, vat is dot book you're read- in’? asked Ikey’s father. “Aboudt Chulius Cesar, fadder.” “Und vot business vas he in?” “He vas a soljer and ven he von a battle he writed home, ‘ Veni, vidi, vici.’” “T bet he vent bankrupt—such ex- travagance! Vy, he could send seven more vords for a quarter.” —Livingston Lance. comicbooks.com