Life, 1914-05-14 · page 6 of 44
Life — May 14, 1914 — page 6: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not a political cartoon. It's a Chandler Motor Car Company ad from Life magazine (page 862) promoting their "Light Weight Six" automobile model priced at $1,785. The ad uses rhetorical questions to persuade potential buyers: if you're spending over $1,500 on a car, why not choose a Chandler? It argues their model is a purpose-built "light six" rather than a rushed competitor knockoff, highlighting features like cast aluminum construction, Westinghouse electrical systems, and Firestone tires. The accompanying illustration shows a side profile of an early 1920s automobile. The humor/satire is mild: the ad gently mocks cheaper competitors while positioning Chandler as the thoughtfully-engineered choice for serious buyers—typical early automotive advertising rhetoric.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HELL TLLI TLL tH I i} IF you pay more than $150 surely going to buy a six. And it must be a light six. Your only problem is which one to choose. Which One? Will you buy a light weight six that is an after-thought, a modifica- tion or abbreviation of some larger model, or will you buy the light weight six that is just what its designers started out to build, the best car they know how to build, regardless of cost? Will. you choose a light six that has been rushed out to meet com- petition, when you can just as well get one that was carefully designed, by men who know, to meet a market and fulfill its requirements? If you study all the light weight sixes carefully, if you see how they are designed, if you consider their equip- ment, if you examine their workmanship, if you measure the six-cylinder experience of the builders back of them, you will choose the Chandler. The Company’s Stability fo coast many dealers have tak and in several instances, in order to do 20, have given up agencies for cars much longer established. But Chandler stability is even more plainly shown by the following facts; i has discounted every bil since it has been in business. nev wed money. Its capital is intact, and a substantial surplus has accrued from its year's Its car is a proved success. ‘The factory is producing to full capac- ity. CHANDLER “se $1785 WEIGHT SIX Weighs 2885 pounds, regularly equipped— Runs 16 miles per gallon of gasoline— Averages 7000 miles per set of tires, 3 to 55 miles per hour on high gear. There isn’t a single thing cut out of the Chandler to make its price possible. High-grade, high-priced features make the exclusive Chandler long-stroke motor distinctive. Cast aluminum base extending from frame to frame contains integral cast pedestals for magneto, generator and starting motor. Imported silent chains drive the cam shaft, pump and generator. Westinghouse Separate Unit Starting and Lighting System. Simple single wire system for lighting. Wiring run through armored con- uit. Bosch high-tension magneto, the most expensive form of ignition, which many builders of sixes are leaving out. Unit power plant completely enclosed. Self-contained oiling system. Multiple disc steel and raybestos ball-bearing clutch. F. & S. Imported Annu- lar Ball Bearings. Left-side drive, center control. Equipment includes Firestone demountable detachable rims, Jiffy Curtains, New Haven 8-day clock, Jones Speedometer, rain- vision clear-vision ventilating windshield, motor driven horn, etc., etc. o Write today for Catalogue, Proof Sheet and a convincing little book called “Bougquets,’’ wherein many men tell their experiences with the Chandler. 705-735 E. 131st Street, CLEVELAND, OHIO [ Afford To Buy and Afford to Run| —--comicbooks.com PU ea ch JA Six You Can