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Life, 1914-05-14 · page 38 of 44

Life — May 14, 1914 — page 38: what you’re looking at

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Life — May 14, 1914 — page 38: Life, 1914-05-14

What you’re looking at

This page contains **advertisements and social commentary**, not political cartoons. The main content satirizes the Italian Futurist movement. Life mocks a manifesto by Aldo Palazzeschi (a real Futurist leader) proposing to transform society by making death, hospitals, and funerals into entertainment through comedy and theatricality. The author criticizes this as derivative of Bernard Shaw's rhetorical method—taking conventional wisdom and inverting it for shock value. The satire suggests Futurism offers nothing genuinely radical; other reformers (like Charlotte Perkins Gilman, mentioned by name) are equally bold in attacking traditions. The subtext: **American progressives and European avant-gardists are competing to be most shocking**, but their provocations are becoming predictable and shallow. The page also features period advertisements: Northern Pacific Railway (tourism), Evans Ale (beverages), Lilas de Rigaud perfume, and a book promotion for "Real Command of English."

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SUN RIS C+ MOUNT ADAMS | Mountain Giants OF THE NORTH PACIFIC COAST Five Grand and Inspiring Peaks Seen From rol Northern Pacific : Railway Trains ‘Two Through Trains daily Chicago to North Pacific Coast via St. Peat Mineetselo, One Through Train daily St. Louis, Kansas Cit), St. Joseph, Omaha, to North Pacific Coast Points via Billings. Daily Pullmans and Weekly Personally Conducted Excursions Chicago to Yel- lowstone Park via Gardiner Gateway June 15 to Sept. 15. Send for Literature about this country. A.M. CLELAND General Passenger Agent St. Paal, Minn, | Nothing else in the beverage-tonic ine ful- fils its mission to provide [-ealth and pleas- ure in the manner which does. Where it is served there you will A Universal Recipe HE latest Futurist manifesto, as propounded by one of its leaders, Aldo Palazzeschi, and rendered into English by the New Statesman, is as follows: “Gather from the contortions and contrasts of pain the elements of a new kind of laughter. “Transform hospitals into places of amusement, by means of most ex- hilarating five o'clock teas, cafés chantants, clowns. Make the sick wear comic costumes, make them up like actors, so as to excite in them continual gaiety. “Transform funerals into masked processions, governed and guided by a humorist who knows how to take advantage of all the grotesqueness of sorrow. Modernize and render cem- eteries comfortable by means of buffets, bars, skating rinks, switch- back railways, Turkish baths, gym- nasiums. Organize in the cemeterics picnics by day and fancy-dress balls by night.” At least this recipe has one advan- tage over the great majority of the Futurist utterances—it is simple. A child can understand it. But is it not, after all, a too palpable surrender to the method invented by Mr. Bernard Shaw some years ago? This method, as all the world now knows, consists in taking some conventional idea which people have unthinkingly come to ac- cept as second nature and asserting that it is false. Shakespeare, everybody, is our greatest poet. “On the contrary,” replies Mr. Shaw, “I am a greater one.” Now all that Mr. Palazzeschi does is to make this recipe materialistic. He bids us, instead of merely asserting, to act. Death has long been feared, shud- dered at. “Let us,” says M. Palazze- schi, “ make a joke of it. Let us hill it with laughter and acting.” But this recipe, catching, as it must Le, to a multitude of idlers who are ready to sacrifice anything for a sen- sation, seems to us to indicate a con- fession of weakness on the t of the Futurist. For the idea, alas! is not exclusive, Too many others have staked out their claims. To use slang, “ Everybody's doi To-day Mrs. Charlotte Perkins Gilman declares that children should no longer play with dolls, because that fosters the mother instinct, which is, of course, all wrong. To-morrow—but no imaginative audac- ity enables us to invent anything radical enough for to-morrow, When the hacking of works of art, the burn- LILAS DE RIGAUD The Perfume of Old Fashioned Gardens and Tender Memorter AY—and the Old-Fash- ioned Garden is full of the tender promise of the Summer soon to be. And all its delights are brought into living nearness by a drop of Lilas de Rigaud Perfume—perfect, inimitable fragrance of Lilacs fresh from the Old-Fashioned Garden itself. This lovable, true flower odor is to be had in Extract at $3.50. Toilet Water at $3.50 Talcum Powder 50c. Face Powder $1.00 Bath Salt $1.00 Sachet Powder $1.50 Cold Cream SOc. For Sale at All High-class Toilet Goods Depts. 346 West Fourth St., Send 15 cents to Riker-! sample of Lilas de Rigaod or Rigaud’s | heey foe hmow Riksy' Gondrs tae s ee RIGAUD 16 Rue de la Paix, Paris TORII So LET HIM GIVE YOU A Real Command of English It will take only some of your spare moments at home; po repellent grammarstudy; eack lesson as clear audey= taba ‘and lospiring to the » hive Scereo., Commence renville Kieiser teac! Geoureein practical Englsh,bow to Enlarge Your Stock of Words- Use the Right Word in the Right Place— Write Tactiul, Forcetul Letters, Adver- tisements, Stories, Sermons, etc. Become an Engaging Conversationalist— Be'g Man of Caltere; Power, and In- ‘a Man o an fluence in Your Community. zon can oot mabe ethos ovo theme as 7ou de 1 cos 2 il cend by sal full particalare of this tameos Overs. Ko cost, no obligation to you—but ask for them to-day,cn a postcard. FUNK & WAGNALLS COMPANY, Dept. 89, NEW YORK find wholesome enjoyment and responsive- = ness to the thrill of the occasion. Ona ing of public buildings, the climination ROUND THE WORLD yacht or motor boat or fishing trip it fills of motherhood, and jig-dancing on Clark's sal Det tours with small is stand pectors the bill as ne nothing else will. graves are the commonplaces of to-day, Pestarrst Geptersber tos) Poleaions Siam Prilisohecer (ocssicn wm NPLITS Leaping DeaLens. | . “Garden of Allah, ' ra; (Decem! tward an! why dwell on the uncertain future? wevoward tonrt "Send ise programe: Fravt Charts Thaw hes New Vert comicbooks.com