Life, 1914-05-14 · page 2 of 44
Life — May 14, 1914 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a Colgate & Company soap advertisement from *Life* magazine. The ad features a large soap bubble containing scenes of women using toilet soap for various purposes. The headline promises "A Soap for Every Purpose at a Price for Every Purse"—marketing Colgate's range of soaps to different consumer needs and budgets. The "Cashmere Bouquet" toilet soap is highlighted as "the Standard of Excellence in Soap," emphasizing its delicacy and economy. Various soap products are displayed at the bottom. This reflects early 20th-century advertising strategy: using *Life*'s editorial credibility to reach affluent readers while positioning mass-market soap as a quality product accessible across economic classes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pultished every Thursby. A Vive Dollars Sumgle Cov Price a Baghad A Soap for Every Purpose \, at a Price * for Every Purse O one kind of soap—not even any one kind of safe soap—can meet every personal need and preference. Your particular needs and preferences will find a wide range of choice among Colgate’s soaps: —a choice as to shape, as to the requirements of your skin, as to which perfume if any—for yourself, for mem- hers of your family, for your guests Colgate “Toilet < are all safe and healthful in their mild, effective v : At your dealer's you will trated on this page On request we will send free a Colaate Comforts Booklet, COLGATE & CO. Dept. 23, 199 Fulton Street ished 1806 find many besides. those illus: New York ZOO F ATURAL uLac > pe! Frater at the Post Office at New York, N.Y. a8 Class M. r Senet Copyright ia. Fagan! trate Depa ‘Cashmer the skin, the exquisit its perfume, make it at luxury and a necessi careful toilet, ing qualitie to pleasure, c nd its last- COMM CG NO KS (Ola