Life, 1914-04-30 · page 4 of 44
Life — April 30, 1914 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement for Life magazine**, disguised as editorial content. The top illustration shows a romantic couple (likely referencing popular romantic fiction or theater of the era), accompanying the teaser "Yes, the Fool's Number of Life is coming Next Week." The lower section uses humor to pitch subscriptions. A cherub labeled "OL" (possibly Life's mascot) sits with a coupon, addressing readers who've requested a subscription discount. The text acknowledges their "frantic appeals" for a coupon and presents one here, claiming it represents "business-like appeal." The actual offer: one dollar (Canadian $1.13, Foreign $1.25) for three months' subscription to Life—but only for new subscribers. This is essentially **advertorial content**: mixing editorial/satirical humor with direct sales pitch to boost Life's circulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Yes, the Fool’s Number of Life is coming Next Week We Get Help ou more or less range af ie eals for a coupon that would BZ) OD uae detract pain the artistic Wake) Belated lid Ose| Della (Cee . : ON ae, dian $1.13, Foreign $1.26). Send value of this remarkably in- Naa /; LIFE for three months to teresting page, have met with “i(j . a response from an unexpected quarter. Mr. Orson Lowell has come to the rescue, and we present his coupon opposite as being a masterpiece of un- business-like appeal. In the meantime, why not become a regular subscriber and get the paper regularly? To do this, obey that impulse, and send your dollaraccordin ‘, . to what the coupon says ani A tee, become one of the inner circle. “ Open only to new subscribers; no subscription renewed at ‘\ this rate, LIFE, 17 West 31st Street, New York One Year $3.00. (Canadian $5.52, Foreign $6.08)