Life, 1914-04-23 · page 5 of 44
Life — April 23, 1914 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** rather than political satire. The image shows two people in an early automobile wearing goggles and driving attire, emphasizing the excitement and adventure of motorcar travel. The accompanying text promotes Fisk Rubber Company's tire equipment, claiming quality and service as their business foundation. A small inset cartoon features a fisherman character with the caption "Time to Re-tire? Buy Fisk" — a pun linking tire replacement to fishing (the company mascot appears to be a fish). For modern readers: this reflects the 1920s automotive boom when reliable tires were significant selling points, and when tire companies actively advertised in magazines like *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Are Building On A Basis of Quality and Service he real value of tire equipment to you is represented by the pleasure and satisfaction you derive from its use. We are building our bus- iness not for the volume of today, but for stability in the years to come, and base its permanency on the degree of satisfaction we succeed in giving you through the quality of our product, our organization | +,..¢to Retire? and our business policy. \Buy Fisk) THE Fisk RUBBER COMPANY Factory and Home Office: Chicopee Falls, Mass. Dealers and Fisk Branches in Principal Cities comicbooks.com