Life — April 23, 1914 — page 5: what you’re looking at

What you’re looking at

# Fisk Rubber Company Advertisement This is primarily a **product advertisement** rather than political satire. The image shows two people in an early automobile wearing goggles and driving attire, emphasizing the excitement and adventure of motorcar travel. The accompanying text promotes Fisk Rubber Company's tire equipment, claiming quality and service as their business foundation. A small inset cartoon features a fisherman character with the caption "Time to Re-tire? Buy Fisk" — a pun linking tire replacement to fishing (the company mascot appears to be a fish). For modern readers: this reflects the 1920s automotive boom when reliable tires were significant selling points, and when tire companies actively advertised in magazines like *Life*.