Life, 1914-04-23 · page 42 of 44
Life — April 23, 1914 — page 42: what you’re looking at
What you’re looking at
This is **not a political cartoon or satirical content**—it's a straightforward **product advertisement** for Evinrude outboard motors, appearing in Life magazine (page 758). The image shows a woman seated in a small motorized rowboat, smiling at the camera. The advertisement promotes the Evinrude as a portable, detachable motor that enables "endless vacations" because owners can transport it anywhere. The marketing emphasizes technical features: a built-in magneto, Maxim silencer (reducing noise), no rudder needed, and compensating steering. Prices listed are $80 for the magneto model and $70 for the battery model (circa 1913-1914). The "satire" here, if any, is subtle marketing language—the promise of "vacations that never end" is hyperbolic sales copy rather than genuine satire. This represents early 20th-century recreational technology marketing to leisure-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Summer Vacations that Never End Those who own an “Evinrude” Detachable Rowboat Motor enjoy endless vacations for they carry their “Evinrude” with them wherever they go. one, and makes an eight-mile-an-hour motorboat. The Only Portable Motor with a Built-In Reversible Magneto ‘The Evinrude Magneto is built within the fly-wheel and therefore protected from injury. It has no brushes, bearings or commutators and is not effected by rain, waves or even complete submersion. The Only Portable Motor Equipped with a Maxim Silencer ‘We can now supply Maxim Silencers for 1913.and 1914 “Evinrudes”. The Silencer eliminates practically all noises. No similar motor can use the Maxim Silencer as it is an exclusive “Evinrude” feature. It clamps to the stern of any rowboat, yours or a rented These features are found only in the “Evinrude:” The Only Portable Motor which does not require a Rudder ‘The propeller stecrs freely in either direction and there is no rudder to become entangled in the weeds, fouled or damaged by rock: driftwood, The propeller turns the boat within its own The Only Portable Motor with a Compensating Steering Devic ‘The tiller is controlled by a shock absorbing, Compensati which allows it free range in either direction and perm without the exertion of strength which is necessary with It is on sale at Sporting Goods and Hardware Dealers Everywhere. Have you seen it? EVINRUDE MAGNETO MOTOR, 2H.P. . . . . . $80.00 EVINRUDE BATTERY MOTOR, 2H.P. . . . . . $70.00 ILLUSTRATED CATALOG SENT FREE ON REQUEST EVINRUDE MOTOR COMPANY, 256 F STREET, MILWAUKEE, WISCONSIN Branches.—San Francieco, (23 Market St. ; Jacksoaville, Fla., Main 8t; New York, 89 Cortlandt St.) Portiaad, Ore., 106 ith St.; Boston, 218 State St; Savannah, Ga., Stiles Ave. & W. Gaston Bt.