Life, 1914-04-16 · page 6 of 44
Life — April 16, 1914 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it is a straightforward automobile advertisement for the Chandler Motor Car Company, based in Cleveland, Ohio. The ad promotes the Chandler Light Weight Six automobile, priced at $1,785. It's a genuine sales pitch emphasizing the car's value by claiming it's the only six-cylinder vehicle under $2,000 equipped with features (Bosch magneto, electric starter/generator, ball bearings, rear gasoline tank) typically found only on expensive models from competitors like Packard, Peerless, Pierce-Arrow, and Locomotile. The image shows the vehicle in side profile. The copy includes performance specs (2,285 lbs, 16 miles per gallon) and body type options. This represents early-1910s automotive marketing positioning an affordable six-cylinder as a luxury alternative.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Which Light Weight Six Will You Buy? The Chandler is the only six-cylinder car selling for less than $2000 which has all the following features found on all the leading high priced sixes. Bosch Magneto for Ignition Separate Electric Motor for Starting Separate Electric Generator Imported Annular Ball Bearings Large Gasoline Tank—in rear ~ CHANDLER Other Features In addition to the above features, each of them mandi instantly assuring good service, there are many Worth De MNT other features that are characteristic of high- standard design and construction and are found on most of the high- priced sixes. The Chandler is the only light six selling for less than $2000 on which are to be found all of the following features: Mayo Genuine Mercedes Type Honeycomb Radiator, True Stream-line Body Design. No dash, no pro- jections. Crowned fenders. Absolutely clean running boards. _ Single wire electric system, with wiring run through armored conduit. No side lamps. Double globes in front lights. Cast aluminum motor base, extending from frame to frame. Oiling system all contained within the motor. No outside piping. 3 Imported Coventry chains, instead of noisy gears, to drive camshaft, pump and generator. These chains run silently in a constant spray of oil. Left-side drive and center control— multiple disc steel and raybestos clutch—demountable rims—Stromberg Carburetor, with hot air and dash priming attachment—double internal enclosed brake drums—triangle section torsion rod, with forward end fitted with double spring buffers—deep 10 and 12 inch cushions. Weighs 2885 Ibe, Runs 16 miles Ber, gallon of gasoline. Averages '000 miles per set of tires. Used on the most Packard Peerless Pierce Locomobile ase) famous American sixes Lozier LIGHT WEIGHT a” 178) The Chandler has all these features, and more. Regular e uipment includes, in addition to equipment items already named, Jiffy Curtains, 8-day clock, Jones speedometer, rain-vision clear-vision ‘ventilating windshield, Bair patent top holders, instantly adjustable tire carrier in rear of tonneau, carrying tire without straps. sider carefully the Chandler and the three or four other well-known light sixes. Compare values in detail. Consider the six-cylinder experi- ence of the builders. A full season's service in the hands of hundreds of owners all over America has not developed a single mechanical weakness in the Chandler. We know of no way to improve the Chandler chassis. The new body design is the ultimate in graceful beauty. Four types of body: Five-passenger touring, $1783; a handsome run- about, $1783; four-passenger coupe, $2485; limousine, $2085. Let us show you the kind of service the Chandler is giving owners rywhere, Write us today for catalogue and convincing book called “ Bouquet: We will also send you our “ Proof Sheet” by which to find comparative values in automobiles, CHANDLER MOTOR CAR CO., 704-744 East 131st Street, CLEVELAND, OHIO LP) SE MOTE icomiebooks*com'