Life, 1914-04-16 · page 42 of 44
Life — April 16, 1914 — page 42: what you’re looking at
What you’re looking at
This page is primarily a **Scientific American subscription advertisement** occupying the left two-thirds, with a small cartoon and book reviews on the right. ## The Cartoon ("The Family Skeleton") The cartoon depicts skeletons emerging from a doorway or closet, illustrating the common idiom "skeleton in the closet"—a hidden family shame or embarrassing secret. The image uses this visual metaphor without apparent satirical commentary; it simply illustrates the phrase literally. ## The Advertisement The Scientific American ad uses rhetorical questions to persuade readers (particularly businessmen) that subscription is essential for staying informed about industrial progress, naval policy, and global developments. It emphasizes that 152 international correspondents gather exclusive information unavailable elsewhere, and that editors answer 15,000 inquiry letters annually—positioning knowledge as commercially valuable. ## Books Reviewed The right column lists newly published books, ranging from children's literature (Arthur Rackham illustrations) to biography (George Hamilton Perkins) to fiction, reflecting early 20th-century publishing output. The page represents typical Life magazine content: satirical advertising mixed with cultural notices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Touch With the World’s Progress Are you—? Yes, surely— But ARE you—? Do you really KNOW about the big things which are shaping the world’s progress—which are rev- olutionizing industry —overcom- ing disease—changing the world’s geography and the commercial relationship of nations—the big things happening everywhere? No—but who does—? The man who readsSCIENTIFIC AMERICAN knows—and_ he profits by his knowledge—com- mercially and culturally. He can explain one of his business problems—the solution of which he found in the SCIENTIFIC AMERICAN, or he can discuss the present naval problem from the broad standpoint of the nation’s international policies. 152 recognized authorities, in as many parts of the globe, or- respondents of the SCIENTIFIC AMERICAN —are seeking out and recording information of value to him. Stop a minute and think what this information and knowledge would mean to you. Then remember that as a subscriber the advice of these men is at your disposal. 15,000 letters of inquiry a year is the average number received and answered gratis by the Editors of SCIENTIFIC AMERICAN. You, as an active man, whether engaged in manufacturing—a profession or business will find SCIENTIFIC AMERICAN of help. It will give you information which you could not otherwise obtain without great trouble and expense. A yearly subscription (52 numbers) costs $3.00. By mentioning this advertisement when sending your check, you will receive in addition and without extra charge, the SCIENTIFIC AMERICAN REFERENCE BOOK-—the price of which is $1.50. Address : MUNN & COMPANY, Inc. 361 Broadway, NEW YORK _—Peoples Gas Bldg., CHICAGO Mention Life PETER J. CAREY, PRINTER THE FAMILY SKELETON Books Received. Arthur Rackham's Book of Pictures. (Century Co. $4.00.) Tennis for Girls, by Miriam Hall. (A. M. Robertson, San Francisco, Calif. 75 cents.) The Shadow of Aetna, by Louis V. Ledoux. (G. P. Putnam's Sons.) A Great Thinker, by M. W. Haseltine. (Published by the Rotch Trustces, Bos. ton, Mass.) Arrows in the Gale, by Arturo Giovan- nitti. (Hillacre Bookhouse, Riverside, Conn. $1.00.) The World Almanac and Encyclopedia for 1914. (Press Publishing Co. 25 cents.) Women and Morality. (The Laurentian Publishers, Chicago, Ill. $1.00.) The Path of Life. Compiled from the writings of Emanuel Swedenborg. (J. B. Lippincott Co., Phila., Pa.) Training the Dog, by Robert S. Lem- mon. (McBride, Nast & Co. 75 cents.) Quick Action, by Robert W. Chambers. (D. Appleton & Co — $1.30.) The Opal Pin, by Rufus Gillmore. (D. Appleton & Co. $1.35.) Limelight, by Horace Wyndham, (John Richmond, Ltd., London, England.) ’ The First Step, by Eliza Orne White. (Houghton, Mifflin Co. $1.10.) George Hamilton, Perkins, Commodore U. S. N., by Carroll Storrs Alden. (Houghton, Mifflin Co. $1.50.) Barnabetta, by Helen R. Martin, (Cen. tury Co. $1.30.) Little’ Essays in Literature and Life. (Century Co. $1.25.) The Things He Wrote to Her, by Richard Wightman. (Century Co. 60 cents.) The Congress Woman, by Isabel Gor- don Curtis, (Browne & Howell Co., Chicago, I. $1.35.) Abraham Lincoln, by Mary H. Wade. (R. G. Badger, Boston, Mass.)