Life, 1914-04-16 · page 29 of 44
Life — April 16, 1914 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. It announces a promotional sales event for Onyx brand hosiery (socks and stockings) by Lord & Taylor, a major New York department store. The "Three Onyx Days" refers to April 20-22, when the store will offer discounted hosiery across multiple product lines for women, men, boys, and misses. The illustration shows a fashionably dressed woman in 1920s attire, reinforcing the era's style focus. The text emphasizes quality ("cream of ONYX Qualities") and variety ("broader and better relation with the Public"). Prices are advertised as special promotional rates—multiple pairs for $1.00, for example—suggesting this was a significant discount for the period. This represents typical early 20th-century retail advertising: emphasizing established brand reputation, product variety for family members, and time-limited sales to drive store traffic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Three “Onyx” Days MONDAY TUESDAY WEDNESDAY The ““ONYX” DAY Offerings will consist of the Top-Notch “ONYX” Numbers, Advertised for Years, and known to dealer and consumer alike as the very cream of ‘*ONYX” Qualities, such as will establish a Broader and Better Relation with the Public than ever before. We surely are going to celebrate; it will be a Most Memorable Occasion, the Greatest in the annals of Reg. USPat. fice SELLING IN AMERICA A MUCH WIDER RANGE OF STYLES HAS BEEN SELECTED WHICH WILL INCLUDE THE WANTS OF EVERY MEMBER OF THE FAMILY READ CAREFULLY THE DESCRIPTIVE LIST BELOW: FOR WOMEN H 248 :—Women's “ONYX” Medium Weight E970: Black } Women's IN’ Finest 6607:—Women’s “ONYX” Boot Silk with S$: White { Gauze Lisle Top, Lisle “Dub-I" Top; Reinforced Heel, Sole and Cotton; ' Full-Fashioned; “Dub-l” Top; Rein. 962 t a foreed Hecl, Sole and Toe; Black only. Our High Spliced Heel and Spliced Sole and Tot. Toe; Black, White and Tan, Regular soc Regular 3sc—3 for $1.00 Value. “ONYX” DAY Price, 3 pire for $1.00 Value < “ONYX” DAY. Price, Ser Gk ake ae ai _ ete ONYX" DAY Price, 3 pairs for $1.00 \ i be isle; 120 M:—Women's “ONYX” Extra Size Me- :—Women’s “ONYX” Gauze Weight Weight Silk Lis! Heel and Toe; dium Weight Silk Lisle; “Dub-I" Garter Top, High Spliced Heel and ; ‘ “Dub-I" Top and Reinforced Sole. Feels and De i Toe; Spliced Sole and Toe; Black, White and Tan. Locks’ Like? SUK Bee Wenre Better. Regaine 28d Double Spliced Heel, Sole and Toe; Black Regular 3sc—3 for $1.00 Value. soc Value. . Regular soc Value. “ONYX” DAY Price, 28e per pair “ONYX” DAY Price, 3 pairs for $1.00 DAY Price, 3 pairs for $1.00 Women's “ONYX” Pure Thread Silk; a fine medium weight in Black only; “Dub-I" Garter Top of Silk or Lisle; High Spliced Heel and Double Sole of Silk or Lisle; Regular $1.35 and $1.50 Value. “ONYX” DAY Price, FOR MEN NYX" Silk Lisle in Black 618:—Men's “ONYX” Pure Silk in Black, "ONYX" Finest Pure Silk; Me ublex” Heel and Toe. Spliced Sole. Tan, Navy, Grey, Purple and Smoke. Regu: dit ight; Reinforced Heel, Sole and Toe; Has no equal. Regular soc Value. lar soc Value. Black only. Regular $1.50 Value, “ONYX” DAY Price, 3 pairs for $1.00 “ONYX” DAY Price, 3 pairs for $1.00 “ONYX” DAY Price, $1.00 per pair FOR BOYS FOR MISSES B 1273:—Boy’s “ X” Medium Weight “Dub-1 Wear” Ribbed Cotton X 46 :—Misses’ Medium Weight “Dub Wear” Lisle; Fine in Black and Tan; Sizes 6 to 10; Best Boys’ Hose in America. Ribbed; Black and Tan; Sizes, s to 10; Best Misses’ Hose in America. 25c per pair 25e per pair Look for your dealer’s announcement in the daily papers on this date, April 20th, for full particulars, and if, you cannot get service at the dealers from ‘whom you’ always uy “ONYX" Hosiery, write us, Dept. 19, and we will help you. . Wholesale Lor. d & Taylor New York