Life, 1914-04-09 · page 4 of 40
Life — April 9, 1914 — page 4: what you’re looking at
What you’re looking at
This page contains two cartoons advertising Life's upcoming "Humorous Number." **Top cartoon**: Two men in a business office discuss a funny publication. One, wearing a top hat, appears to be an editor or publisher; the other sits at a desk. The dialogue indicates they're committed to producing humorous content, though one reader found it so funny it endangered his heart condition. **Bottom cartoon**: A small figure struggles to hold an oversized rolled document or publication, captioning that a year's subscription would be too expensive. Both cartoons promote Life's special humor issue, emphasizing the magazine's comedic ambitions. The satire suggests readers should approach the publication cautiously—the humor is potent enough to pose health risks. The page functions primarily as self-promotional advertising rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
meee ee llTect “Well, old chap, there’s no turning back, is there?” “No. We're fully committed to that Humorous Number.” “Have you seen it?” “started to read it, but it was so excruciatingly funny that I didn’t dare go on—not with my heart disease!” Next Tuesday is the date the great and only Humorous Number of Lire will be issued. Be warned in time and do not read this number too hurriedly—you may laugh yourself to death. Take it very slowly, absorb it gradu- ally. It’s a concentrated dose of wit and humor never before offered to the, American people. Ten cents. Enclosed A Oe aedian We are ruining the artistic appearance of this page 3. Foreign by permitting the business office to. run this $1.26), Send Lire coupon here weck after week. There is Sorgthree months); s0 scarcely room to write your own name. Still you can crowd it in. Some day we'll get up a real coupon which will make it a gen- uine pleasure to. be- come a regular subscriber. ix il “I’m glad this is only the price of 2 Onen only bd pabecriberss Po rsub: a three-months’ trial subscription. 42 scription renewed at this rate. ag One peat weal be too men for, LIFE, 17 West 31st Street, New York yours truly.” One Year $5.00. (Canadian $5.52. Foreign $6.04)