Life, 1914-04-09 · page 38 of 40
Life — April 9, 1914 — page 38: what you’re looking at
What you’re looking at
This is primarily a **advertisements and book reviews page** from an early 20th-century Life magazine, with minimal satirical content. **The main cartoon** ("Our Little Ray of Sunshine") shows a detailed engraving of a woman's face, apparently illustrating the advertised "Mum" deodorant—which "neutralizes all odors of perspiration." The image appears to be ironic commentary on feminine hygiene anxiety, a common advertising theme of the era. **Other notable elements:** - **Cheney Brothers** silk neckwear ads emphasize proper gentlemanly dress - **Cook's champagne** advertisement appeals to refined dinner culture and positions American wine as quality-competitive with imports - A humorous dialogue ("How to Tell") mocks the tango's status as a mere fad versus genuine social practice - Book listings reflect popular fiction of the period The page reflects **early 1900s consumer culture**: anxieties about propriety (perspiration, proper dress), emerging mass-marketing psychology, and class-conscious consumption. The subtle humor targets modern consumers' aspirations toward sophistication and distinction through purchased goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
soe Soa Dy en whe ae, putes bet their neck dressings. ‘The proper shapes, colorings and fabrics ‘and quality at its finest always mark Cravats as representa ted Perel Acer Wig eam Cover CHENEY BROTHERS Silk Manufacturers 18th Street and 4th Avenue, New York ae Books Received The Full of the Moon, by Caroline Lockhart. (J. B. Lippincott Co., Phila., Pa. $1.25.) Anybody but Anne, by Carolyn Wells. (J. B. Lippincott Co., Phila., Pa. $1.25.) Vain Oblations, by Katharine Fullerton Gerould. (Scribner's. $1.35.) Brevity, by Davis. (Broadway Pub- lishing Co.) The Mill on the Creck, by Frederick Thomas. (Broadway Publishing Co.) Young Boys and Boarding School, by Horace Holden. (R. G. Badger, Boston, Mass. $1.00.) Cleek of Scotland Yard, by T. W. Han- shew. (Doubleday, Page & Co. $1.25.) The Loves of Ambrose, by Margaret Vandercook. (Doubleday, Page & Co. $1.) Monologues, by Richard Middleton. (Mitchell Kennerley. $1.50.) The Wanderer's Necklace, by H. Rider Haggard. (Longmans, Green & Co. $1.35.) The Intriguers, by Harold Bindloss. (F. A. Stokes Co. $1.30.) The Marriage of Cecilia, by Maude Leeson. (G. P, Putnam's Sons. $1.35.) The Peacock Feather, by Leslie Moore. (G. P. Putnam’s“Sons, $1.25.) Bat Wing Bowles, by Dane Coolidge. (F. A. Stokes Co. $1.25.) Jean and Louise, by John N, Raphacl. (Geo, H. Doran Co. $1.20.) A Doubtful Character, by Mrs. Baillie Reynolds. (Geo. H. Doran Co. $1.25.) Add Distinction to Your Dinner Let it express the dif- (BR os ference between mere = money-spending and dis- ae criminating choice sparkling with life purity, every bubbld bursting with sponta: neous gaiety, full of the delicate fragrance of th grape, delightful of flavor —no amount of mont Leviathan, by Jeannette Marks. (Geo. c H. Doran Co. $1.35.) can buy a wine to surp: East of the Shadows, by Mrs. Hubert in quality this Americ: Barclay. (Geo. H. Doran Co. $1.25.) champagne. Costs The Hour of Conflict, by Hamilton A Gibbs. (Geo, H. Doran Co. $1.25.) lid ruaiaegtegs Forty Years of It, by Brand Whitlock. aah at rare: dutj od D. Apple . $1.50. i {Decne Stee co.: PESe) ocean freight is added ta Wm the price of foreign mad¢ Wp wines. You pay fo quality alone when yo buy Cook's. ’ ae preserves one's daintiness at Sold Everywhere Served Everywhere the The Dansant. 5 * se ” : AMERICAN WINE Co Mum” neutralizes all ts. LoUIs odors of perspiration. Per- _ ce fumes merely conceal. 25e at drug- and department-stores Man Mig ¢ Co A106. , Chestny it St Philadelphia How to Tell RAWFORD: You seem to think that the tango is more than a fad. CrassHaw: It must be. If it were only a fad they'd be teaching it in the schools. LABORATORY TEST FOR PURITY “ “ ven this Pure Ilion Olive Oil iamall airtight capauley | Wnuat kind of meat have you Han bi Ws ME morning?” asked the husband, of the butcher. “The best steak we have ever had, replied the butcher. “ Here you are, T eat 5 as smooth as velvet and as tender the as a woman's heart.” The husband looked up and said: “I'l 24 for 25c.—100 for $1.00. Literature free upon application take sausage.”—Ladies’ Home Journal. GRAPE CAPSULE COMPANY, 106 FULTON ST,NEW TORK, Maders of Rietosl-Girare Caster Ot OUR LITTLE RAY OF SUNSHINE comicbooks.com 5