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Life, 1914-04-02 · page 61 of 68

Life — April 2, 1914 — page 61: what you’re looking at

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Life — April 2, 1914 — page 61: Life, 1914-04-02

What you’re looking at

**"The Breakfast Food Family"** is satire mocking the proliferation of branded breakfast cereals flooding the American market. The poem lists absurdly named products (Foodine, Expurgated Wheat, Eata Heapa Oats, Shredded Wood, Bath Mitts, Cero-Grapo-Grits) — some real brands, some invented — suggesting the breakfast cereal industry had become ridiculous. Each family member consumes a different product, satirizing aggressive marketing that targeted different demographics. **"Costly Speed"** jokes about the new Wright Brothers' airplane technology. A millionaire asks if their fast French monoplanes can overtake anything; Wright replies the one thing they can't overtake is "their own running expenses" — a dry comment on how expensive new aviation technology was, despite its speed. **"The Passing of Love"** is a sentimental essay lamenting that modern youth (particularly girls aged 8-10) have become cynical and intellectually precocious, losing romantic innocence. It references authors Elinor Glyn and Herman Sudermann, suggesting exposure to sophisticated literature has corrupted youthful romance. The page is otherwise **advertising** (Kodak cameras, shoes, Russian wolfhounds).

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Breakfast Food Family John Spratt will eat no fat, Nor will he touch the lean; He scorns to eat of any meat, He lives upon Foodine. But Mrs, Spratt will none of that, Foodine she can not eat; Her special wish is for a dish Of Expurgated Wheat. To William Spratt that food is flat On which his mater dotes. His favorite feed—his special need— Is Eata Heapa Oats. But sister Lil can't see how Will Can touch such tasteless food. As breakfast fare it can’t compare, She says, with Shredded Wood. Now, none of these Leander please, He feeds upon Bath Mitts. While sister Jane improves her brain With Cero-Grapo-Grits. Lycurgus votes for Father's Oats; Proggine appeals to May; The junior John subsists upon Uneda Bayla Hay. Corrected Wheat for little Pete; Flaked Pine for Dot; while “ Bub” The infant Spratt is waxing fat On Battle Creek Near-Grub. —Bert Leston Taylor, in Chicago Tribune. Costly Speed Orville Wright, at a dinner in his honor in New York, talked about the fast’ French monoplanes which now make one hundred and fifty miles an hour, “They're very fast,” said Mr. Wright, shaking his head, “but there're—” “Fast indeed!” interrupted a young millionaire. “Mr. Wright, is there any- thing on earth those machines can’t over- take?” “Yes,” said Mr. Wright, with a frown. “There's one thing they can't overtake, and that’s their own running expenses.” —London Opinion. “Diry That Impaise™” and write tay tor | mialgve “"L'" showing over 20 exclusive ot etactive models Perweoal attention gtven all orders Sititertion aad 1 guaranteed, E. HAYES Ladies’ Custom Shoes H1West 29th St., New York WOLFHOUNDS We are the oldest breeders asd exhibi- RUSSIAN Efficiency Plus The Special Kodaks Combining: Anastigmat lens speed, Compound Shutter precision, perfection in the minutest detail of construction and finish, every feature that is desired by the most expert hand camera worker— all this in pocket cameras that retain the Kodak Simplicity. No. 1A, pictures 2% x 4X inches, No. 3, sae 3% x 4% inches, No. 3A, . 3% x 5¥ inches, EASTMAN KODAK COMPANY, RocuesTer, N. Y., The Kodak City. Catalogue free at your dealers or by mail. The Passing of Love S love passing? It would seem so. The comfortable old sofa in the dim back- parlor sits night after night in lonely vigil. Heads no longer rest trustingly on manly shoulders; hands no longer lie pulsating in other hands; and those shy glances that took place in the fraction of an instant of time are no longer passed. Smart talk prevails. Young ladies of cight years of age raise their brows super- ciliously to young gentlemen of seven. And young ladies of ten, having dissected the psychological emotions of the sexual instincts, are no longer interested in weaving romances of brave knights on picbald steeds who rescue demure maidens from tall towers. Love started out well; he was young, ambitious, full of hope and promise ; he had never heard of Elinor Glyn or Herman Suderman; he sat upon the banks of streams and dangled his little feet in the clear and bubbling water; he raced among the flowers and caught butterflies with joy in his soul. Requiescat in pace. comicbooks.com