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Life, 1914-04-02 · page 12 of 68

Life — April 2, 1914 — page 12: what you’re looking at

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Life — April 2, 1914 — page 12: Life, 1914-04-02

What you’re looking at

This page is primarily **advertising** (James McCutcheon & Co. dress fabrics, McCallum Silk Hosiery) rather than satirical content. The right side contains a poem titled "Query" by Irving Dillon that satirizes **modern scientific anxiety**. Written in early 20th-century style, it mocks contemporary fears about food adulteration, bacteria, and contamination—concerns heightened by recent food safety scandals. The poem humorously catalogs worries: poisoned food, "germ-recruited" bacteria, and "pre-natal sewing patches on your mind," suggesting society has become neurotically obsessed with invisible threats. Below is a small cartoon captioned "Your Bedroom" depicting someone in bed, likely continuing the anxious theme about unseen dangers in everyday spaces. The satire targets the era's growing scientific consciousness and resulting health paranoia.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Imported Dress Cottons French Crepe, white and all colors, 4o in., at .55 yard. Reg. Trade Mark Japanese Crepe, white and colors, 30 in., at .25 and .65 yard. Silk and Cotton Crepe, white and colors, 40 in., at .95 yard. Bulgarian Crepe, (Heavy), white and colors, 40 in., at $1.00 yard. French Eponge, white and colors, 44 in., at .85 and .95 yard; in Tartan Plaids, $1.50 yard; in black and white effects, 45 in., at $1.25 yard. Ratine Suitings, in a variety of check and small plaid effects, 42 in., at .85 to $1.50 yard. French Crepes and Rice Cloths, in Buttonette and Nub effects, in white and colors, 42 in. at $1.25 yard. “Duvetyn", the newest fabric in white and a complete range of new Paris shades, 44 in., at $1.50 and $3.90 yard. “Golfine’, another new fabric, comes also in white and. colors, 40 in., at $2.25 yard, Samples of any of the above lines mailed free on request. James McCutcheon & Co. Fifth Avenue, 33d and 34th Streets, N. Y. Be Well Dressed Always! You will be glad to meet anyone if you wear McCallum Silk Hosiery. his the host to be proud af on aay ovcesoa-—the eoct that makeo a man fod ot bis best alway, SMS Callum Silk Hosiery Rich quality and the care wed ia the making of McCallum Sik Hosiery insure « hote well worth any Fe ee ee ee Mecble Malian rarely deaion everywhere, Ina moderate-priced stocking, No. 1201 offers thebest value cbtainable in a pure thread alk hose, Iizeu wast somthing pricy wnat wk owe No. 326, No 329, the popular twotone fects in men’s hose, ‘Your wile would be interested in our booklet,“ “Throwgh My Lady's Ring,” sent on request. McCallum Hosiery Company Northampton Massachusetts Query The prophylactic, vetra-humanitarian measures of to-day make it possible for the weakest and unfittest to survive along with the strongest and best. Indeed, the tendency is to safeguard the interests of the former at the expense of the latter, a tendency which is bound ultimately to affect the race detrimentally. —London Hospital. N this century didactic, superwise and prophylactic It is difficult, indeed, to keep one’s mental equipoise. Minds grow daily more dyspeptic, medicated, antiseptic— Man not only boils his water, but his few remaining joys; What with maxims dietetic, moralistic and aesthetic, We are swiftly evoluting to a coy eugenic bliss That prescribes, in place of harems, certain immunizing serums Till it’s folly to be happy and sheer homicide to kiss! That which seems most blandly charmful science brands as bad and harmful, You must eat, if fond of dining, foods you cordially detest ; For it’s written that those dishes which are farthest from your wishes Are the dishes that, intensively, are for your system best. You must dodge undue excitement, anger, nervous strain, delightment— Aught that moves the heart a flicker you must carefully prevent. There is danger dire in doing, planning, striving or pur- suing And in cushioned cosy-corners where the light is softly blent. There’s a host of sly materia—science knows them as bacteria— In everything you touch and taste within you and without, And an army, germ-recruited, stoutly horsed and spurred and booted, Waiting, like Jim Riley’s “ Bogie”"—“ ef you don’t watch out!” Yea, your food's adulterated, doped, disguised and ben- zoated, And your system's full of pirates of a vicious toxic kind; There are swart, minute marauders lurking on your inner borders, And a swarm of kinks pre-natal sewing patches on your mind. It’s a comfort most terrific, this new learning scientific, And a subject filled with wonder how folks lived in simpler days— But—my fancy here grows bleaker—since the strong are growing weaker And the weak not getting stronger—frankly—do you think it pays? Irving Dillon. YOUR BEDROOM AS IT SEEMS AT THE MOMENT YOU HAVE TO GET UP comichooks.qom