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Life, 1914-03-19 · page 38 of 44

Life — March 19, 1914 — page 38: what you’re looking at

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Life — March 19, 1914 — page 38: Life, 1914-03-19

What you’re looking at

This page contains two distinct satirical pieces: **"The Ignorant Masses"** (center poem) is a scathing critique of wealthy philanthropists and social reformers. The satire mocks well-intentioned "Social Uplifters" who condescendingly attempt to help poor people through moral instruction—distributing tracts, libraries, and prayer—while completely missing what impoverished people actually need: jobs and food. The poem's repeated refrain "they wanted was jobs" and "they wanted was food" undercuts the reformers' self-satisfied charity work as fundamentally disconnected from reality. **"Reasons"** (right column) criticizes public health messaging about smallpox vaccination. It highlights the hypocrisy of authorities promoting vaccination to civilians while a fully-vaccinated battleship crew (USS Ohio) simultaneously experienced a smallpox outbreak, exposing gaps in official health knowledge. The remaining content is period advertising (automobiles, rum, cigars, educational books). The page reflects early 20th-century skepticism toward both paternalistic charity and government health claims.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Reasons 'HE ist ward : q HE papers have been telling us of ‘| Company isthe jot of ox T a smallpox scare at Niagara Falls, “7 that you would conduct, if you were a but, of course, everybody knows the ey The Lexington “four” at $1335 and the Howard “six” at $2375 are the sort of reason. It is because the people up _cxzathat you, yoursll, would build; because they include those splendid requisites that there have not paid sufficient attention sae than Sty secke slesmae iipr and the “bulla quay tad to vaccination. Nothing could be si such as you see in this type of motor car is not attained by “get-rich-quick” pler. But why did they have that epi- 7 demic of smallpox on the battleship WRITE “TODAY Foe LLUSTRATED: f Ohio, where, no doubt, everybody was vaccinated to the last degree of official exactitude? When this question is also cleared up, our knowledge of what does and what doesn’t prevent small- pox, and how and where and when, will be complete. HOWARD COMPANY A Happy Marriage Depends 1: 1; Pabelcdge ol the whole The Ignorant Masses truth about self and sex and their relation to life The Social Uplifters, those eminent and health. This knowl ; edge does not come in- sifters telligently of itself, nor Of merit and poor people’s needs, correctly from ordinary, : ered sauce. Went down to the slums to regenerate bi » SEXOLOGY And to do meritorious deeds. (Illustrated) Fl , by William H. Walling, A.Mf., M.D., imparts in a clear We washed them, we dressed them, with wholesome way in one volume libraries blessed them, H Sepsed bet odie ert 3 ttre oer ef We prayed with those ignorant mobs— { 8 a stie bom: And the wretches were hateful, and vilely ould Lave. ungrateful, = She And said what they wanted was jobs! J. Y | j | it to Her Daughter. ledge a Wite si et Hay namie: All none volume. Illustrated, ‘$2, postpald, Our noble Committee then searched Write for" Ochar People's Opinions” aud Table af Contents, through the city Puritan Pub.Co. 776 B Ferry Bldg. Phila. Pa. To find all the fallen and lost; We learned how they came to be living in shame— This, mind you, at no little cost. Crys yi. pity We swamped them with tracts and sta- d Ru m tistical facts, | The Only Rum 1d F in Bond. Ask But the creatures were terribly rude; Your Dealer. They acknowledged 'twas nice to be free from all vice, But they said what they wanted was food! They're just as God made them—it's use- AS less to aid them, } Say MOONLIGHT | hackle of one 310-5.” alice secuin The brutes do not ask for reform; | - : EN ax ()K m= THE O.K. MFC. CO.. Syrecoee, NY.. US.A. Intellectual feasts are all wasted on beasts We Ff g toda Who want to be fed and kept warm. | Weiareiolfenng today | what we distilled and * 1G BRAINS Let keep their allotted positions, I { purified’ years. ago- Esoltes time has completed And blind! When you bid them ad- ‘ we started. Result purity vance— nd smoothness, richness “MADE AT al WwEsT Those ignorant asses, the underworld nd_mellowness. EMA ; eS PLOTS Motor Piewre LAYS | witty att hey want isa chance! } Geo. A. Dickel & Co You can write them, Manufacturers now candea's her Nope | —Cleveland Plain Dealer. Distillers, Neshville, cach plot. We teach you how to write a em. No pre- vious experience necessary. Write ISSOCIATED MOTION PICTURE jal ndrepfi Lae Le core tence comicbooks.com