Life — March 19, 1914 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

*ERES 511 === UDSON Six LO—== Who Doesnt Want a,Srx? If its weight is less, its price is less and its fuel cost less than any comparable car, who doesn’t want a Six? Who wants to lose, and pay for losing, all the luxury of riding in a Six? JHE fact that men want Sixes is too apparent to dispute. Alll the high-priced cars have been forced to Sixes. And scores of other makers have had .to _ capitulate to a demand which proved resistless. At the New York Show, 54 exhibitors— out of 79—displayed Sixes for best. Eighteen showed Sixes exclusively. At the Chicago Show, 67 exhibitors—out of 104 making cars above $1,500 —featured a Six for their best. Never in motor car history was anything more apparent than this swing to Sixes. It is coming about faster than came the abandon- ment of one- and two-cylinder motors. The Reason Is This Men want to end vibration and that means continuous power. They want flexibility, want less wear on tires. They want to avoid chang- ing gears in slow traffic, or in climbing any reasonable grade. And they want this luxury of motion. They want this smoothness which seems like constant coasting. The only men content without a Six are men who never rode in one. The New Hudson Six-40 Takes All the Bars Down Now the HUDSON engineers have taken from Sixes all that held men back. Sixes were costly. Now the HUDSON Six- 40 undersells all cars, whatever the type—size, power and class considered. Sixes were heavy. Now the HUDSON Six-40 weighs 2,980 pounds. That's 490 pounds less than our last year’s Four—the HUDSON “37.” HUDSON MOTOR CAR COMPANY, 7841 Jefferson iA seaines DETROIT, MICH. Sixes consumed extra fuel. Now the HUD- SON Six-40 consumes one-fourth less than did our HUDSON “37.” Think of that. A longer car than our “37.” A higher-powered car. Acar with two extra tonneau seats. Yet much less weight and much less fuel cost. And largely because of a new-type motor— a small-bore, long-stroke motor—which has solved the economy problem. Buyers of cheap cars can’t get Sixes as yet. But men who pay over $1,500 will find every- thing—even economy—on the side of this HUDSON Six-40. And it won't depreciate like types which are going out. A Beauty All Its Own Then here is the Streamline body brought to artistic perfection. Note the flowing lines, unbroken at the dash. This type of body is the coming vogue. It is now the vogue in HUDSON Six-40 Concealed speedometer gear. Dele pateted eaten of etic Lh and Europe. But you will never see it brought out better than in this years HUDSON Sixes. And note below the new ideas in equipment. Note how many of these attractions make their first American appearance in this car. The Hudson Six-54 Our larger Six—frequently called the hand- somest car of the year—has the same design and practically the same equipment. It is for men who want a big car—big in size and power. The wheelbase is 135 inches. The price is $2,250, Your local Hudson dealer has these cars on show. They are the year’s sensations, and even now we are way behind on orders. Go see them—ride in them—then do what you think best. Howard E. Coffin’s 55-page book on 1914 cars in general will be mailed you on request. Electric horn — —— carrien—tire holden— —trunk reck— Price, $1,750 Re O. B. Detroit. Wire wheels, with extra wheel, $75 extra. Standard roadster, same price. Cabriolet roadster, completely en- closed, but quickly changed to an open roadster, $1,950. Gin comicbooks.com