Life, 1914-03-12 · page 35 of 44
Life — March 12, 1914 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes the Stanweld Number Sixty demountable automobile rim, manufactured by the Standard Welding Company (Cleveland, Chicago, Detroit, New York). The five circular vignettes show workers demonstrating tire-repair procedures—locking, unlocking, and removing the inner band—illustrating the rim's key innovation: it allows tire access without removing the wheel from the car. The advertisement addresses a genuine automotive problem of the era: tires would "freeze" to rims during storage, making repairs difficult. The Number Sixty's design allegedly solved this by providing direct access to the tube. The text emphasizes convenience and cost-effectiveness, suggesting readers equip both old and new vehicles with this rim. This reflects early-1900s automobile technology when tire maintenance was frequent and labor-intensive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAM 0 $100 for 0 pre nd, Colrage No. s—Locking Inner Ban 0 Rim No. 4-Unlocking Inner Band. No. s—Removing Innes Band. Making Tire-Repairs With Least Effort HIS new demountable rim, Stanweld Number Sixty, offers an entircly new A and better way of making tire-changes and repairs. It overcomes a difficulty hitherto thought to have been unconquerable. All tires “freeze” to rims unless fre- If you've ever performed the tem- quently removed. The action is nat- To Users of Straight-Side Tires er-testing, strength-sacrificing, time- ural and cannot be eliminated. - The straightside type of, the Number ing job of making tire-repairs, Sixty Rim is now made in accordance aatll a sta ~N or Sixty. With the ordinary rim the “frozen” with the new widebase dimensions. re | YOU'Il appreciate the Number Sixty. cently adopted by the Automobile Tire s F ‘ parts must be separated before you can Manufacturers’ Association. Study the illustrations above. remove or repair the tube. They'll give you some idea of the con- But the construction of the . struction and operation of this Number Sixty gives complete The Standard Welding Company remarkable new rim. Tf you relief from this necessary evil Pioneers‘ and Wortl's Lorout Prodacers of Bian want to know more about it, by permitting access to the tube for Moter-Driven Vehicles send us a letter or post-card. without compelling you to rip, Mate Offies: dod Factory, CLEVELAND, You can have the Number CHICAGK DETROIT “: A tear, or pull the tire from the U.S. Express Bldg. » Ford Building = Sixty applied to your old car at metal flanges of the rim. And Distrbatere ta Frincipal Ciies a very low cost. You should this feature is found only with db Tye eine rales of rocmmatic tos ere ouacentol oly ag get it'on your new car without Stanweld Number Sixty Rims. Gf ‘a extra cost. Ask for it pection marks You'll hod these marks on Stanweld Rims,