Life, 1914-03-12 · page 3 of 44
Life — March 12, 1914 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It promotes Vogue magazine's Spring Millinery Number, positioned as a shop window displaying creations from noted Parisian hat designers including Reboux, Suzanne Talbot, Georgette, and Paul Poiret. The pitch is straightforward commercial messaging: for $2 enclosed with a coupon, readers can receive the Millinery Number plus eleven subsequent Vogue issues, ensuring they make correct fashion choices. The advertisement emphasizes that buying the magazine is a "business investment" that pays for itself many times over—a common sales technique of the era. There are no political cartoons, caricatures, or satirical commentary visible. This is pure consumer marketing, typical of Life magazine's advertising content circa the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
®@ - Bl LANL Je ane L EAMING like a great shop window set in the heart of Paris—a window filled with the choicest Spring creations of the most notable designers—is the Spring Millinery Number of Vogue, now on sale. In it you will find the characteristic touch of cach Parisian master milliner—the verve of Reboux, the fire and dash of Suzanne Talbot, the subtle witchery: of Georgette and Paul Poiret. And you will find the new coiffures that go with the new hats. But you will want this Millinery Number of Vogue not alone for the pleasure of looking through its pages. It isa straight business investment that will pay for itself a hundred times over. Soon, now, you will pay $20, $40, $60 for a Spring hat. For this $20, $40, $60 you re- ceive a few dollars’ worth of straw, velvet, ribbons, trimmings—all the rest of your money will go for style and correctness. Unless your choice is correct, your money is wasted. Why take chances again this year when by simply sending in the coupon with $2—a tiny frac- tion of the loss on a single ill-chosen hat or gown— you can insure the correctness of your whole Spring and Summer wardrobe? All you have to do is to write your name and address, tear off the coupon, enclose $2 and mail to Vogue. You will receive at once the Spring Millinery Number, and after it, issue after issue, the twelve great numbers of Vogue listed ‘alongside. HIS Millinery Number is the most sought after of all Vogue’s numbers. _ It will not last long on any newsstand, and Vogue has only a limited number of copies in reserve. Therefore mail this coupon atonce. , a) You can get these numbers y newsdealer’s— better still, use this coupon. YOU WILL RECEIVE STRING MILLINERY March 15 's smartest hats, veils, and coifures. SPRING FASHIONS April 1 The last word on Sps 5, waists, lingerie and acc SMART FASHIONS FOR LIMITED INCOMES April 1S First aid to her a smartly on a sod INTERIOR DECORATIONS OF SUMMER HOMES May 1 Proctical ad: Jing, decor rating andj: BRIDES May 15 Late Spr hions and special bridal SUMMER FASHIONS Janet HOT WEATHER FASHIONS Joly 1 Jrobe and equip- HOSTESSES Joly 15 The fine art of entertaining, in- doors and out. LONDON AND PARIS SEASONS August 1 on in the beau CHILDREN’S FASHIONS — August 15 AUTUMN MILLINERY September 1 The first showing of the new Fall hats. a